AdShark Blog
The latest resources on digital marketing.
#SharkSwim: February 2021 Recap
To commemorate the month of love, I will be writing this blog in my most affectionate tone. February was awesome <3. We worked on the sweetest projects XOXO. Our team did some…
Universal Changes: Key Differences Between Google Analytics 3 and Google Analytics 4
Earlier this year, we were creating some custom dashboards for a client of ours in Google Data Studio. They’re a property management group who we’ve built reporting dashboards for in the past…
#SharkSwim: January 2021 Recap
The start of the new year always brings about a mix of emotions. There’s excitement for all that could come in 2021 meshed with a bit of sadness over the holidays being…
#SharkSwim: December 2020 Recap
Mitch Albom once said, “every ending is a beginning. We just don’t know it at the time.” Though I can’t substantiate this theory, I believe he was referencing how at the end…
The New Voice in SEO: How To Rank for Voice Search Results
Alexa, start writing blog. The inception of voice-controlled devices seems like a new technology, but in reality, machines have been listening to us for almost 70 years. In 1952, Bell Laboratories designed…
Geo-Targeting Students: Tips for Colleges & Universities to Reach Their Target Markets
There are few people who feel more sought after than high school students who haven’t yet decided on which college to attend. I remember the days of coming home to postcards from…
#SharkSwim: November 2020 Recap
In the words of Ned Stark, “winter is coming.” In the words of our team members in Fargo, winter is already here! November brings about a flurry of emotions for us: gratitude…
How Trade Industries Can Grow Their Leads Through Google Ads
When I first graduated from school, I worked with a sign manufacturing company on their marketing. Our production team was packed with woodworkers, engineers, and general signsmiths who were remarkably talented with…
#SharkSwim: October 2020 Recap
When our marketing committee (aka “Sharketing Committee”) was getting together this week to talk about our October Shark Swim post, we all thought the same thing: “where did this month go?!” As…
CCPA, Data Governance, and How Privacy Measures Will Affect Digital Marketing
For many across the world, Netflix’s new documentary “The Social Dilemma” was as informative as it was terrifying. For those who haven’t seen it, the film details the way social media platforms…
