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#SharkSwim: March 2024 Recap

It’s not too often that March feels more wintery than January or February. But alas… we made it through the snowy days and cold and are looking ahead to a great April in North Dakota! Before we spring too deeply into our excitement for the month ahead, we want to share with you the thrills…
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6 Egg-celent Ads for Easter (2024)

Soft pastels, fresh flowers and a magical bunny who leaves baskets full of goodies can only mean one thing: it’s springtime. We’re hopping into Easter in this week’s blog with a list of our favorite seasonal ads: #1 – Cadbury’s “Bunny Tryouts” (1994) English chocolate brand Cadbury offered “bunny tryouts” in the 1994 ad for…
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how to get more landing page conversions

6 Things to Include in a High-Converting Landing Page

In 2013, our agency began selling digital ads, and quickly realized that ads alone would not be enough. The web page that you send ads to is vitally important to nurturing a client and getting them to do the one thing we all want: convert. A landing page, or the first page on your website that you…
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#SharkSwim: February 2024 Recap

February is done! Even in historically mild winters in North Dakota, we can’t help but hoot & holler when we get to March, as we become abundantly aware that Spring is around the corner. It was a full month, but we were grateful for that extra leap day! It allowed us a chance to catch…
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Welcome, Kylee Digital Marketing Intern

We got not only one, but TWO new Interns! Kylee Larson recently joined the PPC team as a Digital Marketing Intern. Ruby currently attends North Dakota State University and is majoring in Management Communications. As a Digital Marketing Specialist, Kylee is training in Google and Facebook Ads and will help manage client accounts. Here are…
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Welcome Ruby, Digital Marketing Intern

The AdShark crew keeps growing! Ruby Petersen recently joined the PPC team as a Digital Marketing Intern. Ruby currently attends North Dakota State University and plans to graduate this December with a degree in Strategic Communications As a Digital Marketing Specialist, Ruby is soaking up all of the knowledge on the PPC team and will…
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Pros And Cons Traditional Digital Marketing

Digital Marketing vs Traditional Marketing: Pros and Cons

For many years, small businesses have relied on traditional marketing tactics to grow their businesses and build awareness within their communities. People are questioning whether traditional marketing is better vs digital marketing. While many have tested digital marketing by creating websites, building a social media following, or with email marketing—2020 has proven how important it is…
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Google Shopping Ads

Free Google Shopping Ads Coming to Main Search Page

Back in April, Google announced that it would start offering free Google Shopping Ads in the shopping tab. This meant that when clicking on the shopping tab, searchers would find both paid and free product listings.  Google’s intent was to give retailers more exposure to shoppers looking for their products, shoppers more options to find…
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Facebook Ad Creative

When To Refresh Facebook Ad Creative

Facebook is an effective ad platform for many industries. The amount of targeting data and the ease of setting up campaigns make it a go-to place for advertisers. And while it’s easy to set up, it’s not a platform that you can just forget about. You need to make sure you’re continually evaluating and refreshing…
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5 Questions To Ask Before Hiring Marketing Agency

5 Questions to Ask Before Hiring A Digital Marketing Agency

There are a lot of internet marketing agencies out there, some better than others. No one wants to spend their precious marketing dollars only to see poor or no results. Here are five questions you can ask to determine if you found the right agency. Do they guarantee their work? If they answer Yes to…
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