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AdShark Blog

The latest resources on digital marketing.


A blue background graphic with the text caption, "Google AMP: Everything you need to know about."

Google AMP For Mobile – Everything You Need to Know

What is Google AMP? In April 2016, Google launched Accelerated Mobile Pages or “AMP” that is intended to increase the speed time for loading mobile pages based on a new language library…

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The Ultimate Guide to Online Reviews

How To Get More Online Google Reviews – The Ultimate Guide

Online reviews can be incredibly important especially when it comes to Google reviews. Not only get more positive reviews impact local SEO but it also acts as a positive social proof for…

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a graphic with the images of two computers holding hands and with the text caption, "PPC & Web Design- Going hand in hand to generate revenue."

PPC And Web Design – Going Hand In Hand To Generate Revenue

Before implementing any PPC campaign, it is important to have a web design that funnels users toward a specific goal otherwise it can be highly difficult to measure results. Whether you want…

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A blue background graphic with a possum hanging from a tree with the text caption , "Google's Possum Update- The 5 Major Changes to Local SEO."

Google’s Possum Update – 5 Major Changes to Local SEO

Did you recently notice a change in your rankings of the local search results for your business or company?  If so, you were not alone, as everyone was affected by the latest…

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Ecommerce vs lead gen ppc advertising

E-Commerce Vs. Lead-Based Digital Marketing

Whether you are running an e-commerce store or are a lead-based business, Google AdWords is a useful tool that allows you to reach potential customers who are actively searching for what you…

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A graphic with a computer, mobile device, and iPad in the background with the text caption that read, "How Your Website Is Losing You Money,"

How Your Website Is Losing You Money

As a designer, you want to make it as comfortable as possible for a user to interact with your website. There’s no denying that outdated web standards are running your websites and…

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Graphic with a science labatory with the text caption, "Keyword Research: Best Tools and Processes."

Keyword Research – Best Tools And Processes

Keyword research is important to the foundation for building a successful Adwords campaign. By proactively researching what terms will work best with your PPC advertising strategy and assess your competition, you can…

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Introduction to Conversion Rate Optimization (CRO) 5 CRO Components

Introduction to Conversion Rate Optimization (CRO): 5 CRO Components

Conversion Rate Optimization (CRO) is the process of improving your website to increase the percentage of visitors that ‘convert’ into a customer. This is usually achieved through implementing best practices and split…

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5 Reasons To Stop Relying On Stock Photos

5 Reasons To Stop Relying On Stock Photos

“Pictures are worth a 1,000 words”. Which words would you like to convey? Make them count. Don’t waste your time finding a random stock photo and use it “just because it looks…

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Google AdWords vs. Bing Ads

What’s the difference between the two giants in search advertising? They both provide the same service yet there are several key differences between the two. The Strengths of Google AdWords When people…

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