Google Ads has many different settings and ways to control cost and bids in the auction. One way to do that is through Automated Bid Strategies. Google automatically sets bid amounts based on your set campaign goals. In this article, we will focus on what Target CPA is and when to use this automated bidding strategy. …

Did you know you might be missing out on a key ecommerce marketing opportunity to reach a warm audience on Facebook? In our guide to Facebook Ads Custom Audiences, we discuss how this “low-hanging” fruit for advertisers is an often missed opportunity because they are not easily understood. But no need to worry, we’ve got…

Bing Ads has rolled out some new features this month, read a recap of each of the changes below! Rolling out Bing expanded text ads Bing Ads publicly rolled out their expanded text ads earlier this week on Tuesday. Google recently launched Expanded text ads, allowing for more characters in their ad headlines and text…

After their first announcement from the Google Performance Summit earlier this year, Google has officially launched their expanded text ad format which will start being displayed tomorrow, Tuesday, July 27th.  Here is the announcement posted today. What are Expanded Text Ads? The new expanded text ad format allows for two 30 character headlines and one…

I thought it would be useful to point out an example of the importance of technical SEO, especially when migrating to a new website or platform. It’s common to rush a new website launch once the development is complete.  Additionally, with “content being king,” it’s easy to forget about the importance of technical SEO in addition to the content…

Growth of your mobile app isn’t only influenced by having a great product, but also by marketing and growing your user base. In this article, we’ll be discussing the basics of Mobile App Promotion on common platforms available today. Why is Mobile App Marketing important? You’ve invested significant resources into developing a mobile application. Just…

Local online visibility is as important as ever moving into 2014. Being able to quickly search, find and contact local businesses is extremely important, so we’re going to run through an overview of local online business data and what it means for local search. Effects of Local Data Local business data is something we often…

AdShark Marketing was proud to be featured in the January issue of Fargo Monthly. You can check out the article by clicking on the link below. You can also check out other local articles at the Fargo Monthly webpage.

If you’re predominately a Google search user, the thought of other search engines may never cross your mind. Google has a majority of the market share, and likewise that’s where you should allocate your search advertising budget, right? Well, let’s take a look at the Bing Ads network and why you should consider it as…

Online advertising has seen some incredible growth over the last few years, and for good reason. This marketing industry not only allows advertisers to target specific searches and interests but provides a great deal of data that can be used to calculate the ROI of campaigns! Let’s dive in and go over a few of…