AdShark Blog
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Google Shopping for E-commerce: Product Group Structure
A key factor in a successful Google Shopping Campaign is how you set it up, including your product group structure. There are a few ways to structure your campaign, depending on what…
Meet our New Digital Marketing Intern, Jake King
We are excited to welcome Jake King to the AdShark crew! Jake joins us as a Digital Marketing Intern. As a Digital Marketing Intern, Jake will work with the PPC team to…
Google Shopping Ads for E-commerce: Setting Up Shopping Campaigns
Google Shopping makes up 76% of all retail ad spend and drives 85% of total clicks. So it’s no secret that shopping ads are a viable channel for e-commerce stores. So, if…
Meet our New Digital Marketing Intern, James LaPlante
A new year means new hires at AdShark! We are highlighting the first of 3…yes, THREE, new Digital Marketing Intern hires in the last few weeks. Without further ado… James LaPlante joins…
Google Shopping Ads: Setting up Google Merchant Center
E-commerce brands are seeing success with Google Shopping/Product Listing ads (PLAs). And because of this success, Google Shopping ad spend grew 41% year over year. This compared to a 12% decline in…
20 Digital Marketing Trends in 2020
As 2019 comes to a close, we start to look to the future. Not only are we facing a new year, but we are also venturing into a new decade. Marketing and…
Google Responsive Display Ads: Advantages and Best Practices
As the default ad format for Google’s Display Network, many people are left wondering what they are and how can they use them effectively in their digital marketing strategies. So, what are…
How To Set Up Google Customer Reviews In Shopify
Ok, we all know how important online reviews are for consumers. Personally, it doesn’t matter if I’m buying an everyday purchase, like a coffee cup, or a large purchase like furniture—I’m going…
Setting Up Your Facebook Pixel – A Complete Guide
What’s in this Post? Facebook Pixel FAQ Creating Your Facebook Pixel Installing Facebook Pixel on Your Website Tracking Specific Actions with Facebook Pixel Events Verifying Facebook Pixel is Working Troubleshooting Your Facebook…
What is PPC? – A Beginners Guide
The feeling you get when your boss tells you to start managing the PPC account and you blindly agree. If you’re just researching PPC for the first time or you’re ready to…