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Free Google Shopping Ads Coming to Main Search Page

Back in April, Google announced that it would start offering free Google Shopping Ads in the shopping tab. This meant that when clicking on the shopping tab, searchers would find both paid…

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Shopify VS Bigcommerce: E-commerce Platform Comparison

Launching an e-commerce store means having to make a lot of decisions, including the right e-commerce shopping cart service. Two of the most popular e-commerce platforms are Shopify and BigCommerce. Both platforms…

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5 Questions to Ask Before Hiring A Digital Marketing Agency

There are a lot of internet marketing agencies out there, some better than others. No one wants to spend their precious marketing dollars only to see poor or no results. Here are…

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A Beginner’s Guide to Google Search Ads for Ecommerce

There is a reason why Google Search Ads are so competitive for ecommerce stores. Because it works. Ecommerce companies use Google Ads to help build their brands and grow their sales. Navigating…

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AdWords Target CPA Bidding: A Case Study

Google Ads has many different settings and ways to control cost and bids in the auction. One way to do that is through Automated Bid Strategies. Google automatically sets bid amounts based…

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Get More Customers With Google My Business [A Local Search Guide]

Online local search is more important than ever for small businesses. If you are looking for strategies to increase brand awareness at a local level, claiming your local Google My Business (GMB)…

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