AdShark Blog
The latest resources on digital marketing.
Universal Changes: Key Differences Between Google Analytics 3 and Google Analytics 4
Earlier this year, we were creating some custom dashboards for a client of ours in Google Data Studio. They’re a property management group who we’ve built reporting dashboards for in the past…
4 Digital Advertising Strategies to Use in Employee Recruitment
HR reps, recruiting agencies, and management teams everywhere are discussing the same thing right now: where can I find new talent. The excitement of company growth and opening a new position is…
#SharkSwim: January 2021 Recap
The start of the new year always brings about a mix of emotions. There’s excitement for all that could come in 2021 meshed with a bit of sadness over the holidays being…
The Impact of Google Business Listings on Local SEO
In the past month, an estimated 16,600,000 searches for “food near me” took place. But enough about my browsing history during meal time (sorry – I couldn’t resist). All jokes aside, this…
9 Steps for Brick & Mortar Businesses to Try E-Commerce
2020 was one of the most challenging years imaginable for many small business owners. With states ramping up lockdown procedures, restaurants having to turn to DoorDash and Uber Eats to sustain business,…
#SharkSwim: December 2020 Recap
Mitch Albom once said, “every ending is a beginning. We just don’t know it at the time.” Though I can’t substantiate this theory, I believe he was referencing how at the end…
The New Voice in SEO: How To Rank for Voice Search Results
Alexa, start writing blog. The inception of voice-controlled devices seems like a new technology, but in reality, machines have been listening to us for almost 70 years. In 1952, Bell Laboratories designed…
Geo-Targeting Students: Tips for Colleges & Universities to Reach Their Target Markets
There are few people who feel more sought after than high school students who haven’t yet decided on which college to attend. I remember the days of coming home to postcards from…
#SharkSwim: November 2020 Recap
In the words of Ned Stark, “winter is coming.” In the words of our team members in Fargo, winter is already here! November brings about a flurry of emotions for us: gratitude…
Five Star Search Rankings: How Google Reviews Impact SEO
When I first got into digital marketing, optimizing my websites with search engines in mind took over my life. I had to learn how to manage the size of my header images…
