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Free Google Shopping Ads Coming to Main Search Page
Back in April, Google announced that it would start offering free Google Shopping Ads in the shopping tab. This meant that when clicking on the shopping tab, searchers would find both paid…
When To Refresh Facebook Ad Creative
Facebook is an effective ad platform for many industries. The amount of targeting data and the ease of setting up campaigns make it a go-to place for advertisers. And while it’s easy…
Shopify VS Bigcommerce: E-commerce Platform Comparison
Launching an e-commerce store means having to make a lot of decisions, including the right e-commerce shopping cart service. Two of the most popular e-commerce platforms are Shopify and BigCommerce. Both platforms…
5 Questions to Ask Before Hiring A Digital Marketing Agency
There are a lot of internet marketing agencies out there, some better than others. No one wants to spend their precious marketing dollars only to see poor or no results. Here are…
A Beginner’s Guide to Google Search Ads for Ecommerce
There is a reason why Google Search Ads are so competitive for ecommerce stores. Because it works. Ecommerce companies use Google Ads to help build their brands and grow their sales. Navigating…
5 Facebook Remarketing Strategies for Ecommerce
Marketing isn’t a one-off attempt. You can’t feasibly expect to target an audience once and land them every time. That’s why Facebook remarketing works so well, especially for ecommerce companies. What is…
AdWords Target CPA Bidding: A Case Study
Google Ads has many different settings and ways to control cost and bids in the auction. One way to do that is through Automated Bid Strategies. Google automatically sets bid amounts based…
Get More Customers With Google My Business [A Local Search Guide]
Online local search is more important than ever for small businesses. If you are looking for strategies to increase brand awareness at a local level, claiming your local Google My Business (GMB)…
20 Tips to Increase Your Website Sales in 2020
If you’re in the business of selling online then your number one goal is probably to increase website sales. And while it may seem like an impossible task, there are a few…
How to Write Effective Facebook Ad Copy
Despite Facebook’s loss of users during the past few years, it’s still the number one social media channel that sees 76% of its users access it daily. And because Facebook page reach…