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The Ultimate Guide to Online Reviews

How To Get More Online Google Reviews – The Ultimate Guide

Online reviews can be incredibly important especially when it comes to Google reviews. Not only get more positive reviews impact local SEO but it also acts as a positive social proof for…

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A graphic with the google plus logo in the background with the text ncaption 'Understanding AdWords Campaign Settings."

Understanding AdWords Campaign Settings

In Google AdWords, a campaign manager is presented with many options when fine-tuning the settings of the campaigns. In this post, we’ll look at the many options as well as the benefits…

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a graphic with the images of two computers holding hands and with the text caption, "PPC & Web Design- Going hand in hand to generate revenue."

PPC And Web Design – Going Hand In Hand To Generate Revenue

Before implementing any PPC campaign, it is important to have a web design that funnels users toward a specific goal otherwise it can be highly difficult to measure results. Whether you want…

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A blue background graphic with a possum hanging from a tree with the text caption , "Google's Possum Update- The 5 Major Changes to Local SEO."

Google’s Possum Update – 5 Major Changes to Local SEO

Did you recently notice a change in your rankings of the local search results for your business or company?  If so, you were not alone, as everyone was affected by the latest…

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Ecommerce vs lead gen ppc advertising

E-Commerce Vs. Lead-Based Digital Marketing

Whether you are running an e-commerce store or are a lead-based business, Google AdWords is a useful tool that allows you to reach potential customers who are actively searching for what you…

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A graphic with a computer, mobile device, and iPad in the background with the text caption that read, "How Your Website Is Losing You Money,"

How Your Website Is Losing You Money

As a designer, you want to make it as comfortable as possible for a user to interact with your website. There’s no denying that outdated web standards are running your websites and…

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An image with the text caption that says 'The Beginner's Guide to Designing Impressive Display Ads."

The Beginner’s Guide to Designing Impressive Display Ads

Display advertising plays a major role in the world of digital marketing. Through Google alone, there are more than 2 million websites that participate in displaying ads to potential customers. Depending on…

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Google AdWords vs Facebook Ads

Google AdWords vs. Facebook Ads

Google AdWords and Facebook Ads are often compared and have some of the most robust advertising features available in digital marketing.  In this post we’ll take a look at some of the…

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A graphic with the logos of Google AdWords and Yahoo Gemini with the text caption, "Google AdWords vs. Yahoo! Gemini."

Google AdWords vs. Yahoo Gemini

When Yahoo Gemini launched in early 2014, it set out to be the premier marketplace for both mobile search and native advertising. Though it is not near as robust as Google AdWords,…

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Graphic with a science labatory with the text caption, "Keyword Research: Best Tools and Processes."

Keyword Research – Best Tools And Processes

Keyword research is important to the foundation for building a successful Adwords campaign. By proactively researching what terms will work best with your PPC advertising strategy and assess your competition, you can…

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