AdShark Blog
Get the lastest resources on digital marketing.
Marketing to Millennials: Why You Should Rethink What You’re Doing
Marketing to Millennials has been a key focus for brands for many years. Previously holding the title of the biggest generation in America, marketers have tried zeroing in to understand and reach…
Marketing to Gen Z: Why We Need to Embrace the Next Generation
Marketing to Gen Z is becoming a hot topic. As it should be. The oldest of the generation are graduating college and entering the workforce. Unfortunately, every couple of years a flood…
Google Shopping for E-commerce: Improving Generic Searches Case Study
Do you know what products Google is featuring for generic searches in your shopping campaigns? We ran into an issue with generic searches for our client and after minor tweaks to the…
Meet Azam Muhammad, our new Digital Marketing Intern
We are excited to welcome Azam Muhammad to the AdShark crew! Azam joins us as a Digital Marketing Intern. Azam is the last of three interns we hired in January to help…
Google Shopping for E-commerce: Product Group Structure
A key factor in a successful Google Shopping Campaign is how you set it up, including your product group structure. There are a few ways to structure your campaign, depending on what…
Meet our New Digital Marketing Intern, Jake King
We are excited to welcome Jake King to the AdShark crew! Jake joins us as a Digital Marketing Intern. As a Digital Marketing Intern, Jake will work with the PPC team to…
Google Shopping Ads for E-commerce: Setting Up Shopping Campaigns
Google Shopping makes up 76% of all retail ad spend and drives 85% of total clicks. So it’s no secret that shopping ads are a viable channel for e-commerce stores. So, if…
Meet our New Digital Marketing Intern, James LaPlante
A new year means new hires at AdShark! We are highlighting the first of 3…yes, THREE, new Digital Marketing Intern hires in the last few weeks. Without further ado… James LaPlante joins…
Google Shopping Ads: Setting up Google Merchant Center
E-commerce brands are seeing success with Google Shopping/Product Listing ads (PLAs). And because of this success, Google Shopping ad spend grew 41% year over year. This compared to a 12% decline in…
20 Digital Marketing Trends in 2020
As 2019 comes to a close, we start to look to the future. Not only are we facing a new year, but we are also venturing into a new decade. Marketing and…