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AdShark Blog

The latest resources on digital marketing.


A blue graphic with three shoe icons and the text caption, "Ad Group Negative Keywords: Increasing Your Efficiency with Google AdWords."

Ad Group Negative Keywords: Increasing Your Efficiency with Google Ads

When digital marketers build out campaigns, it’s easy for them to miss the small but important details. Most think because they’ve looked through the search terms and posted Campaign Level negatives, they’re…

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How Can My Business Measure Its Social Media Marketing ROI

How Can My Business Measure Its Social Media Marketing ROI?

Many companies often find it frustrating to measure their social media marketing ROI because of the ambiguity it brings, changes in algorithms, and the implementation of new tools. However, there are many…

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AdShark Welcomes Julia as Creative Intern

AdShark Marketing Welcomes Julia Kensok As Digital Creative Intern

AdShark Marketing is growing, and we are excited to have another shark join our team! We welcome Julia Kensok, our newest digital creative intern. She’s originally from Casselton, ND, and is receiving a…

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Google Adwords Quality Score Tips

Google Ads Quality Score: How Can My Company Improve It? – Ask the Sharks

Quality score is an important factor you need to keep in mind when running your AdWords account. Here are two good ways to improve your quality score: 1.) Keyword Grouping You want…

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Google Fred Update Guide

Google’s Fred Update: What Your Business Needs To Know

When Google releases an update to their search algorithm it impacts search engine optimization (SEO) strategies that impacts everyone and keeps the SEO community, along with webmasters and web owners, on their…

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The Sharks' Favorite Inventions

The Sharks’ Favorite Shark Tank Inventions – Shark Week 2017

Are you a fan of the hit TV show, Shark Tank? All of us at AdShark Marketing are. In honor of Discover Channel’s annual Shark Week, we’re sharing our favorite Shark Tank…

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A blue background graphic with the text caption, "Google AMP: Everything you need to know about."

Google AMP For Mobile – Everything You Need to Know

What is Google AMP? In April 2016, Google launched Accelerated Mobile Pages or “AMP” that is intended to increase the speed time for loading mobile pages based on a new language library…

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The Ultimate Guide to Online Reviews

How To Get More Online Google Reviews – The Ultimate Guide

Online reviews can be incredibly important especially when it comes to Google reviews. Not only get more positive reviews impact local SEO but it also acts as a positive social proof for…

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A graphic with the google plus logo in the background with the text ncaption 'Understanding AdWords Campaign Settings."

Understanding AdWords Campaign Settings

In Google AdWords, a campaign manager is presented with many options when fine-tuning the settings of the campaigns. In this post, we’ll look at the many options as well as the benefits…

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a graphic with the images of two computers holding hands and with the text caption, "PPC & Web Design- Going hand in hand to generate revenue."

PPC And Web Design – Going Hand In Hand To Generate Revenue

Before implementing any PPC campaign, it is important to have a web design that funnels users toward a specific goal otherwise it can be highly difficult to measure results. Whether you want…

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