Skip to content

AdShark Blog

The latest resources on digital marketing.


A blue background graphic with a possum hanging from a tree with the text caption , "Google's Possum Update- The 5 Major Changes to Local SEO."

Google’s Possum Update – 5 Major Changes to Local SEO

Did you recently notice a change in your rankings of the local search results for your business or company?  If so, you were not alone, as everyone was affected by the latest…

Read This Post
Ecommerce vs lead gen ppc advertising

E-Commerce Vs. Lead-Based Digital Marketing

Whether you are running an e-commerce store or are a lead-based business, Google AdWords is a useful tool that allows you to reach potential customers who are actively searching for what you…

Read This Post
A graphic with a computer, mobile device, and iPad in the background with the text caption that read, "How Your Website Is Losing You Money,"

How Your Website Is Losing You Money

As a designer, you want to make it as comfortable as possible for a user to interact with your website. There’s no denying that outdated web standards are running your websites and…

Read This Post
An image with the text caption that says 'The Beginner's Guide to Designing Impressive Display Ads."

The Beginner’s Guide to Designing Impressive Display Ads

Display advertising plays a major role in the world of digital marketing. Through Google alone, there are more than 2 million websites that participate in displaying ads to potential customers. Depending on…

Read This Post
Google AdWords vs Facebook Ads

Google AdWords vs. Facebook Ads

Google AdWords and Facebook Ads are often compared and have some of the most robust advertising features available in digital marketing.  In this post we’ll take a look at some of the…

Read This Post
A graphic with the logos of Google AdWords and Yahoo Gemini with the text caption, "Google AdWords vs. Yahoo! Gemini."

Google AdWords vs. Yahoo Gemini

When Yahoo Gemini launched in early 2014, it set out to be the premier marketplace for both mobile search and native advertising. Though it is not near as robust as Google AdWords,…

Read This Post
Graphic with a science labatory with the text caption, "Keyword Research: Best Tools and Processes."

Keyword Research – Best Tools And Processes

Keyword research is important to the foundation for building a successful Adwords campaign. By proactively researching what terms will work best with your PPC advertising strategy and assess your competition, you can…

Read This Post
Introduction to Conversion Rate Optimization (CRO) 5 CRO Components

Introduction to Conversion Rate Optimization (CRO): 5 CRO Components

Conversion Rate Optimization (CRO) is the process of improving your website to increase the percentage of visitors that ‘convert’ into a customer. This is usually achieved through implementing best practices and split…

Read This Post
Bing Ads Updates October 2016

Bing Ads Updates October 2016

Bing Ads has rolled out some new features this month, read a recap of each of the changes below! Rolling out Bing expanded text ads Bing Ads publicly rolled out their expanded…

Read This Post

5 Website Design Trends to Maximize Conversion

A well designed and easy to use website is critical if you are seeking to create conversions with your customers. Many times designers are faced with the challenge of creating a website…

Read This Post