AdShark Blog
The latest resources on digital marketing.
Google AdWords vs. Yahoo Gemini
When Yahoo Gemini launched in early 2014, it set out to be the premier marketplace for both mobile search and native advertising. Though it is not near as robust as Google AdWords,…
Keyword Research – Best Tools And Processes
Keyword research is important to the foundation for building a successful Adwords campaign. By proactively researching what terms will work best with your PPC advertising strategy and assess your competition, you can…
Introduction to Conversion Rate Optimization (CRO): 5 CRO Components
Conversion Rate Optimization (CRO) is the process of improving your website to increase the percentage of visitors that ‘convert’ into a customer. This is usually achieved through implementing best practices and split…
Bing Ads Updates October 2016
Bing Ads has rolled out some new features this month, read a recap of each of the changes below! Rolling out Bing expanded text ads Bing Ads publicly rolled out their expanded…
5 Website Design Trends to Maximize Conversion
A well designed and easy to use website is critical if you are seeking to create conversions with your customers. Many times designers are faced with the challenge of creating a website…
5 Reasons To Stop Relying On Stock Photos
“Pictures are worth a 1,000 words”. Which words would you like to convey? Make them count. Don’t waste your time finding a random stock photo and use it “just because it looks…
Google AdWords Expanded Text Ads Are Now Live
After their first announcement from the Google Performance Summit earlier this year, Google has officially launched their expanded text ad format which will start being displayed tomorrow, Tuesday, July 27th. Here is…
Google AdWords vs. Bing Ads
What’s the difference between the two giants in search advertising? They both provide the same service yet there are several key differences between the two. The Strengths of Google AdWords When people…
What Will Penguin 4.0 Mean for SEOs and Website Owners?
Whether SEOs and website owners will benefit from the upcoming Penguin 4.0 update really depends on the type of link building techniques they’ve used! In other words, those who do utilize black-hat…
AdShark Marketing Welcomes Christina Sepulveda To The Team
AdShark Marketing recently hired Christina Sepulveda as a Digital Creative Intern. Christina moved to Fargo from California when she was 18 to try something different and loves living in a place with four…
