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The latest resources on digital marketing.


Dynamic Search Ads A Case Study

Dynamic Search Ads: A Case Study

Do you have gaps in your keyword targeting? How would you even know if you have gaps in your keywords? This is an area of PPC that is difficult to fully account…

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A graphic with a blue background with human icons with the text caption, "Midwest Mobile Summit: A Look Inside the Conference."

Midwest Mobile Summit Conference: A Look Inside 

This past week Adshark Marketing had the opportunity to work with the Midwest Mobile Summit as a bronze sponsor. I had the chance to attend the two-day summit and learned a great…

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A graphic with a blue graphic and a search engine bar; with the caption, "Search Advertising: The Simple & Powerful Premise."

Search Advertising: The Simple & Powerful Premise

When is the best time for your business to present itself to potential customers? Is it on the radio while people mindlessly drive down the street? Is it on television while they’re watching…

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Green graphic with the text caption "Diving Into Dimensions in AdWords."

Diving into Dimensions in AdWords

Fundamental to any solid marketing strategy is understanding your customer base. In the world of analytics, this essentially boils down to the conclusions you can draw from the data. Having the right…

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A graphic with five icons with the text caption, "Project Management For The Digital Space."

Project Management for the Digital Space

I work for a digital marketing agency that specializes in SEM, SEO, and paid social. We are an agency that is growing fast and churning out a lot of success stories, but growth…

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RSLA Sales Funnel Strategy

RLSA Sales Funnel Strategy

If you haven’t realized it already, remarketing is a powerful approach to keep you at the top of mind with potential customers.  There are various ways to incorporate remarketing into your campaigns. Remarketing…

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A graphic with a mobile cell phone and the text caption, "Google's Mobilegeddon: Will It Hurt My Business?"

Google’s Mobilegeddon: Will It Hurt My Businesses?

Businesses have less than 30 days until the bomb termed “Mobilegeddon” drops onto search results. That’s not just hyperbole —it will be the biggest algorithm update Google has released in years. According to Google,…

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An image box with the text, "e-comm', 'cro', 'ppc', 'seo', 'sem', and 'social' with the title 'inside perspective on working in digital marketing.'

Inside Perspective On Working In Digital Marketing

Digital marketing consists of a variety of services, including search engine marketing (SEM), search engine optimization (SEO), display ads, content networks, mobile app promotion, and social media marketing. It’s a digital marketing company’s…

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Keyword Destination URLS

Keyword Destination URL Strategy

Have you ever wished your ads could more accurately target users’ exact search queries?  Are you looking to sell dozens or hundreds of products but realize how impractical it would be to…

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Valentine’s Day 2015 E-Commerce Trends

Valentine’s Day 2015 E-Commerce Trends

Big sales for big spenders The day of love is over, and about a week later we are starting to see some of the results of Valentine’s Day spending trends. The good…

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