Skip to content

AdShark Blog

The latest resources on digital marketing.


Welcome Sam, Digital Creative Designer

2020 is an exciting year for us already! Sam Carver recently joined our crew as the newest member of the creative team! Sam recently graduated from Southeast Tech in Sioux Falls where…

Read This Post

Marketing to Baby Boomers: A Guide to Understanding The Boomer Generation

Contrary to popular belief, marketing to Baby Boomers doesn’t only include sending direct mail pieces and advertising on Fox news. And understanding that generational marketing is about observing prevalent behaviors among similarly…

Read This Post
marketing to gen x

Marketing to Gen X: Why Brands Should Pay Attention

Many brands in the past have ignored marketing to Gen X simply due to the fact that they are sandwiched between two large generations—the Boomers and Millennials. The issue with this is…

Read This Post

Marketing to Millennials: Why You Should Rethink What You’re Doing

Marketing to Millennials has been a key focus for brands for many years. Previously holding the title of the biggest generation in America, marketers have tried zeroing in to understand and reach…

Read This Post

Google Shopping for E-commerce: Improving Generic Searches Case Study

Do you know what products Google is featuring for generic searches in your shopping campaigns? We ran into an issue with generic searches for our client and after minor tweaks to the…

Read This Post

Meet Azam Muhammad, our new Digital Marketing Intern

We are excited to welcome Azam Muhammad to the AdShark crew! Azam joins us as a Digital Marketing Intern. Azam is the last of three interns we hired in January to help…

Read This Post

Google Shopping for E-commerce: Product Group Structure

A key factor in a successful Google Shopping Campaign is how you set it up, including your product group structure. There are a few ways to structure your campaign, depending on what…

Read This Post

Google Shopping Ads for E-commerce: Setting Up Shopping Campaigns

Google Shopping makes up 76% of all retail ad spend and drives 85% of total clicks. So it’s no secret that shopping ads are a viable channel for e-commerce stores.  So, if…

Read This Post

Meet our New Digital Marketing Intern, James LaPlante

A new year means new hires at AdShark! We are highlighting the first of 3…yes, THREE, new Digital Marketing Intern hires in the last few weeks. Without further ado… James LaPlante joins…

Read This Post