AdShark Blog
The latest resources on digital marketing.
5 Quick Tips to Improve Your Meta Descriptions
In our world, we write two types of content: (a) web content that performs well with search engines, and (b) ad content that inspires individuals to click. What I love the most…
How to Advertise on Hulu: A Guide to Launching Your Video Campaign
It was almost two years ago that I started being served ads to sign up for early access to Hulu’s Ad Manager. Last week, our agency received the email we had been…
#SharkSwim: September 2022 Recap
Wake up! September ended! Welcome back to another #SharkSwim monthly recap, where we go over this past month’s anniversaries, achievements, company events, and more. Anniversaries! This month, we celebrated not one, but…
10 Questions You Should Ask Before Signing With a Digital Marketing Agency
Ah, the joys of agency vetting. As the lone business development person at a growing digital marketing agency, I’ve been through many rounds of questioning from in-house marketing teams and corporate executives….
Paid Search vs. Search Engine Optimization: Which is Right for You
Everybody wants help with SEO. Or at least, everybody thinks they do. The reality is that most people who are relatively new to the digital marketing world refer to anything having to…
#SharkSwim: August 2022 Recap
Just because Summer is FIN-ished doesn’t mean you can’t catch a burn from these hot blogs! In all seriousness, I need to joke about it or I’ll cry about Summer going so…
Social Media Management vs. Paid Social: Which Service is Right For You
Almost twice a week I receive lead forms from our website with the following message: I need help with social media. As an agency that specializes in social media advertising, it’s my…
How to Use Digital Advertising for Political Campaigns
The political season is upon us again. Between local, state, and national elections that will be taking place this Fall, there are a multitude of candidates vying for your vote; and their…
#SharkSwim: July 2022 Recap
duuuunnnn duun… duuunnnnnnnn dun dun dun dun dun dun dun… What’s lurking off in the distance? It looks like… oh no… Fall. Welcome back to another #SharkSwim blog, everyone! Even though Summer…
Previewing AdShark Week 2022: Our Biggest AdShark Week Yet!
In 2017, our team was looking for a way to engage our social audience and celebrate our culture. As proud representatives of a “shark” brand, we piggybacked off of the ever-popular Discovery…
