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AdShark Blog

The latest resources on digital marketing.


better meta description writing

5 Quick Tips to Improve Your Meta Descriptions

In our world, we write two types of content: (a) web content that performs well with search engines, and (b) ad content that inspires individuals to click. What I love the most…

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advertising on hulu

How to Advertise on Hulu: A Guide to Launching Your Video Campaign

It was almost two years ago that I started being served ads to sign up for early access to Hulu’s Ad Manager. Last week, our agency received the email we had been…

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#SharkSwim: September 2022 Recap

Wake up! September ended! Welcome back to another #SharkSwim monthly recap, where we go over this past month’s anniversaries, achievements, company events, and more. Anniversaries! This month, we celebrated not one, but…

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hiring a digital marketing agency

10 Questions You Should Ask Before Signing With a Digital Marketing Agency

Ah, the joys of agency vetting. As the lone business development person at a growing digital marketing agency, I’ve been through many rounds of questioning from in-house marketing teams and corporate executives….

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paid search vs seo

Paid Search vs. Search Engine Optimization: Which is Right for You

Everybody wants help with SEO. Or at least, everybody thinks they do. The reality is that most people who are relatively new to the digital marketing world refer to anything having to…

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SharkSwim August 2022 Header

#SharkSwim: August 2022 Recap

Just because Summer is FIN-ished doesn’t mean you can’t catch a burn from these hot blogs! In all seriousness, I need to joke about it or I’ll cry about Summer going so…

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Shark Swim July 2022 recap blog header image

#SharkSwim: July 2022 Recap

duuuunnnn duun… duuunnnnnnnn dun dun dun dun dun dun dun… What’s lurking off in the distance? It looks like… oh no… Fall. Welcome back to another #SharkSwim blog, everyone! Even though Summer…

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adshark week

Previewing AdShark Week 2022: Our Biggest AdShark Week Yet!

In 2017, our team was looking for a way to engage our social audience and celebrate our culture. As proud representatives of a “shark” brand, we piggybacked off of the ever-popular Discovery…

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