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A image with metrics in the background with a text caption that says 'Using Competitors For Digital Insights.'

Using Competitors For Digital Insights

Do you know what your competitors are doing online? Would you like to find out? By using a competitive research tool, SEMrush, we can see what our clients’ competitors are doing in online advertising....

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A graphic with two computer icons and the text caption, "Website Migration: Technical SEO Case Study."

Website Migration Technical SEO Case Study

I thought it would be useful to point out an example of the importance of technical SEO, especially when migrating to a new website or platform. It’s common to rush a new website...

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A blue graphic box with the title, "Dynamic Keyword Insertion- Your Fair Weather Friend."

Dynamic Keyword Insertion – Your Fair Weather Friend

Dynamic keyword insertion (DKI) is the practice of generating ad copy based on a user’s search query. The user’s search query must be a match for one of the keywords you’re targeting...

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AdShark Marketing's 1-Year Anniversary

AdShark Marketing’s 1-Year Anniversary

It’s officially our one-year anniversary here at AdShark Marketing. It’s been a fun and exciting last 12 months. What Have We Accomplished in the Last 12 Months? That’s a good question, and...

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