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What is Digital Marketing?
When someone says the term “digital marketing” they could be referring to a number of different tactics, strategies and even channels. In reality, the line between digital marketing and just marketing has...
Marketing to Gen Z: Why We Need to Embrace the Next Generation
Every couple of years a flood of articles come out saying something like, “Why the newest generation is going to ruin everything for everyone.” It’s an easy assertion to make about a...
6 Things To Know About Marketing To Millennials
In order to market to millennials, you first must understand them. However, something important to keep in mind is that your business should not create a marketing strategy for strictly...
Storytelling in Marketing – Why You NEED This Underestimated Marketing Ingredient
The power of storytelling is no fairy tale. It’s your underestimated marketing ingredient and is one of the most powerful tools your business can use to not only leverage reputation but gain...