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Marketing to Gen Z: Why We Need to Embrace the Next Generation
Marketing to Gen Z is becoming a hot topic. As it should be. The oldest of the generation are graduating college and entering the workforce. Unfortunately, every couple of years a flood…
What is Digital Marketing?
When someone says the term “digital marketing” they could be referring to a number of different tactics, strategies and even channels. In reality, the line between digital marketing and just marketing has…
6 Things To Know About Marketing To Millennials
In order to market to millennials, you first must understand them. However, something important to keep in mind is that your business should not create a marketing strategy for strictly…
Storytelling in Marketing – Why You NEED This Underestimated Marketing Ingredient
The power of storytelling is no fairy tale. It’s your underestimated marketing ingredient and is one of the most powerful tools your business can use to not only leverage reputation but gain…