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Ecommerce Email Marketing Tips to Increase Conversions
E-commerce stores have a lot of options when it comes to marketing their products. So why do many still rely on email marketing? Put simply—it works. Email delivers a strong return on…
12 BigCommerce Website Settings To Check Before Launch
BigCommerce websites need to stay ahead of their competition to stand out and cut through the noise. Experts are predicting that e-commerce retail purchases will rise from 14.1% to 22% of total…
Google Shopping for E-commerce: Product Group Structure
A key factor in a successful Google Shopping Campaign is how you set it up, including your product group structure. There are a few ways to structure your campaign, depending on what…
Google Shopping Ads for E-commerce: Setting Up Shopping Campaigns
Google Shopping makes up 76% of all retail ad spend and drives 85% of total clicks. So it’s no secret that shopping ads are a viable channel for e-commerce stores. So, if…
Google Shopping Ads: Setting up Google Merchant Center
E-commerce brands are seeing success with Google Shopping/Product Listing ads (PLAs). And because of this success, Google Shopping ad spend grew 41% year over year. This compared to a 12% decline in…
How To Set Up Google Customer Reviews In Shopify
Ok, we all know how important online reviews are for consumers. Personally, it doesn’t matter if I’m buying an everyday purchase, like a coffee cup, or a large purchase like furniture—I’m going…
How To Find The Best Ecommerce Marketing Agency
If there is one thing everyone can agree on it’s this: Bacon is the sweet meat. But seriously, we can all agree marketing is constantly changing and evolving. So are expectations. Gone…
BigCommerce Facebook Product Ads & Feeds – Complete Guide
Dynamic Facebook Product Ads • Facebook Pixel • Facebook Feed • Abandoned Cart Ads • BigCommerce BigCommerce has a built-in integration for the Facebook pixel but unfortunately (and to our frustration) this doesn’t…
How To Set Up Facebook Pixel Events For Your E-commerce Site
Not to be confused with an event to celebrate a special occasion, Facebook events are actions that happen on your website, either as a result of Facebook ads (paid) or organic reach…
Shopify VS Bigcommerce: E-commerce Software Comparison
If you’re a business owner on the hunt for the right e-commerce shopping cart service, you’re probably here to compare and contrast e-commerce software. Shopify and BigCommerce are by far the two…