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marketing-to-boomers

Marketing to Baby Boomers: A Guide to Understanding The Boomer Generation

Contrary to popular belief, marketing to Baby Boomers doesn’t only include sending direct mail pieces and advertising on Fox news. And understanding that generational marketing is about observing prevalent behaviors among similarly…

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marketing to gen x

Marketing to Gen X: Why Brands Should Pay Attention

Many brands in the past have ignored marketing to Gen X simply due to the fact that they are sandwiched between two large generations—the Boomers and Millennials. The issue with this is…

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Marketing to Millennials: Why You Should Rethink What You’re Doing

Marketing to Millennials has been a key focus for brands for many years. Previously holding the title of the biggest generation in America, marketers have tried zeroing in to understand and reach…

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