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Google Shopping for E-commerce: Improving Generic Searches Case Study

Do you know what products Google is featuring for generic searches in your shopping campaigns? We ran into an issue with generic searches for our client and after minor tweaks to the…

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Google Shopping for E-commerce: Product Group Structure

A key factor in a successful Google Shopping Campaign is how you set it up, including your product group structure. There are a few ways to structure your campaign, depending on what…

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Google Shopping Ads for E-commerce: Setting Up Shopping Campaigns

Google Shopping makes up 76% of all retail ad spend and drives 85% of total clicks. So it’s no secret that shopping ads are a viable channel for e-commerce stores.  So, if…

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Google Shopping Ads: Setting up Google Merchant Center

E-commerce brands are seeing success with Google Shopping/Product Listing ads (PLAs). And because of this success, Google Shopping ad spend grew 41% year over year. This compared to a 12% decline in…

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