AdShark Blog
The latest resources on digital marketing.
How Your Website Is Losing You Money
As a designer, you want to make it as comfortable as possible for a user to interact with your website. There’s no denying that outdated web standards are running your websites and…
The Beginner’s Guide to Designing Impressive Display Ads
Display advertising plays a major role in the world of digital marketing. Through Google alone, there are more than 2 million websites that participate in displaying ads to potential customers. Depending on…
Google AdWords vs. Facebook Ads
Google AdWords and Facebook Ads are often compared and have some of the most robust advertising features available in digital marketing. In this post we’ll take a look at some of the…
Google AdWords vs. Yahoo Gemini
When Yahoo Gemini launched in early 2014, it set out to be the premier marketplace for both mobile search and native advertising. Though it is not near as robust as Google AdWords,…
Keyword Research – Best Tools And Processes
Keyword research is important to the foundation for building a successful Adwords campaign. By proactively researching what terms will work best with your PPC advertising strategy and assess your competition, you can…
Introduction to Conversion Rate Optimization (CRO): 5 CRO Components
Conversion Rate Optimization (CRO) is the process of improving your website to increase the percentage of visitors that ‘convert’ into a customer. This is usually achieved through implementing best practices and split…
Bing Ads Updates October 2016
Bing Ads has rolled out some new features this month, read a recap of each of the changes below! Rolling out Bing expanded text ads Bing Ads publicly rolled out their expanded…
5 Website Design Trends to Maximize Conversion
A well designed and easy to use website is critical if you are seeking to create conversions with your customers. Many times designers are faced with the challenge of creating a website…
5 Reasons To Stop Relying On Stock Photos
“Pictures are worth a 1,000 words”. Which words would you like to convey? Make them count. Don’t waste your time finding a random stock photo and use it “just because it looks…
Google AdWords Expanded Text Ads Are Now Live
After their first announcement from the Google Performance Summit earlier this year, Google has officially launched their expanded text ad format which will start being displayed tomorrow, Tuesday, July 27th. Here is…
