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Graphic with a science labatory with the text caption, "Keyword Research: Best Tools and Processes."

Keyword Research – Best Tools And Processes

Keyword research is important to the foundation for building a successful Adwords campaign. By proactively researching what terms will work best with your PPC advertising strategy and assess your competition, you can…

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Introduction to Conversion Rate Optimization (CRO) 5 CRO Components

Introduction to Conversion Rate Optimization (CRO): 5 CRO Components

Conversion Rate Optimization (CRO) is the process of improving your website to increase the percentage of visitors that ‘convert’ into a customer. This is usually achieved through implementing best practices and split…

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Bing Ads Updates October 2016

Bing Ads Updates October 2016

Bing Ads has rolled out some new features this month, read a recap of each of the changes below! Rolling out Bing expanded text ads Bing Ads publicly rolled out their expanded…

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5 Website Design Trends to Maximize Conversion

A well designed and easy to use website is critical if you are seeking to create conversions with your customers. Many times designers are faced with the challenge of creating a website…

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5 Reasons To Stop Relying On Stock Photos

5 Reasons To Stop Relying On Stock Photos

“Pictures are worth a 1,000 words”. Which words would you like to convey? Make them count. Don’t waste your time finding a random stock photo and use it “just because it looks…

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A graphic with a mobile cell phone device that reads ,"Expanded Text Ads."

Google AdWords Expanded Text Ads Are Now Live

After their first announcement from the Google Performance Summit earlier this year, Google has officially launched their expanded text ad format which will start being displayed tomorrow, Tuesday, July 27th.  Here is…

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Google AdWords vs. Bing Ads

What’s the difference between the two giants in search advertising? They both provide the same service yet there are several key differences between the two. The Strengths of Google AdWords When people…

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What Will Penguin 4.0 Mean for SEOs and Website Owners

What Will Penguin 4.0 Mean for SEOs and Website Owners?

Whether SEOs and website owners will benefit from the upcoming Penguin 4.0 update really depends on the type of link building techniques they’ve used! In other words, those who do utilize black-hat…

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AdShark Marketing Welcomes Christina Sepulveda To The Team

AdShark Marketing Welcomes Christina Sepulveda To The Team

AdShark Marketing recently hired Christina Sepulveda as a Digital Creative Intern. Christina moved to Fargo from California when she was 18 to try something different and loves living in a place with four…

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Dynamic Search Ads A Case Study

Dynamic Search Ads: A Case Study

Do you have gaps in your keyword targeting? How would you even know if you have gaps in your keywords? This is an area of PPC that is difficult to fully account…

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