AdShark Blog
The latest resources on digital marketing.
A Beginner’s Guide to Holiday Advertising on Social Media
As the holiday season approaches, so does the opportunity for your business to tap into social media advertising to grow your sales! If you’re a beginner navigating the digital marketing landscape, this…
Which Social Media Platforms Should My Business Be On?
It’s a question I’ve received from hundreds of business owners. Which social media platforms should my business be on? The only question I hear even more regularly is the one that typically…
A How-to Guide for Setting Your Starting Digital Advertising Budget
In a perfect world, this blog would be a short one. $50,000/month. Make it happen. But we’re not in a perfect world, and your business likely isn’t ready to jump in with…
How to See What Your Competitors are Advertising on Google & Facebook
A wise man once said “when we are competing, we must concentrate on ourselves because our true competitor is ourselves.” That wise man must not have been concerned about rising auction costs…
10 Brands That Nailed Their Springtime Advertising
Any year that involves a blizzard in April leaves us yearning for springtime weather. The spring is generally met with warmer weather, increased excitement, and increased consumer behavior. Savvy brands are ready…
5 Mistakes to Avoid When Designing Digital Ads
This morning, I logged into Instagram and started scrolling. Within 3 minutes, I had been served a whopping total of 15 ads; everything from outdoor-themed t-shirt brands to online learning services. And…
Introduction to Short-Form Video and How to Use it in Social Ads
2023: the year of short-form video. As the greater population of social media users continues to burn time on TikTok, Instagram Reels, and YouTube Shorts, savvy advertisers are adjusting their social strategy….
6 Bold Predictions for Digital Advertising in 2023
Last year, we wrote a blog titled 22 Digital Marketing Trends to Watch for in 2022. In this blog we predicted a variety of happenings including: This isn’t just a blog to…
6 Black Friday Campaign Ideas for eCommerce Businesses
For digital marketers like us, it’s the most wonderful time of the year! Websites glisten and customers listen to hear the sales bells ringing through their digital marketing channels. And if you’re…
Social Media Management vs. Paid Social: Which Service is Right For You
Almost twice a week I receive lead forms from our website with the following message: I need help with social media. As an agency that specializes in social media advertising, it’s my…
