AdShark Blog
The latest resources on digital marketing.
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5 Quick Ways to Make Your Short-Form Video More Dynamic
With the rise of TikTok, Instagram Reels, and YouTube Shorts, it’s clear which way the industry is trending: shorter. Short-form video is king in 2024, and part of the reason is because…
Are Hashtags Still Beneficial to Use on Social Media in 2024?
My fellow social media managers likely remember the days of #putting #hashtags #in #every #bit #of #contentmarketing when they first started posting. Nowadays, brands and individuals alike seem to be utilizing hashtags…
Making a Facebook Ad With a 10% CTR (An AdShark Case Study)
Linus Pauling once said, “the best way to have a good idea is to have a lot of ideas.” Yeah, I guess. But as advertisers, we’d rather have a lot of good…
A Beginner’s Guide to Holiday Advertising on Social Media
As the holiday season approaches, so does the opportunity for your business to tap into social media advertising to grow your sales! If you’re a beginner navigating the digital marketing landscape, this…
Which Social Media Platforms Should My Business Be On?
It’s a question I’ve received from hundreds of business owners. Which social media platforms should my business be on? The only question I hear even more regularly is the one that typically…
A How-to Guide for Setting Your Starting Digital Advertising Budget
In a perfect world, this blog would be a short one. $50,000/month. Make it happen. But we’re not in a perfect world, and your business likely isn’t ready to jump in with…
How to See What Your Competitors are Advertising on Google & Facebook
A wise man once said “when we are competing, we must concentrate on ourselves because our true competitor is ourselves.” That wise man must not have been concerned about rising auction costs…
10 Brands That Nailed Their Springtime Advertising
Any year that involves a blizzard in April leaves us yearning for springtime weather. The spring is generally met with warmer weather, increased excitement, and increased consumer behavior. Savvy brands are ready…
5 Mistakes to Avoid When Designing Digital Ads
This morning, I logged into Instagram and started scrolling. Within 3 minutes, I had been served a whopping total of 15 ads; everything from outdoor-themed t-shirt brands to online learning services. And…
Introduction to Short-Form Video and How to Use it in Social Ads
2023: the year of short-form video. As the greater population of social media users continues to burn time on TikTok, Instagram Reels, and YouTube Shorts, savvy advertisers are adjusting their social strategy….