AdShark Blog
The latest resources on digital marketing.
10 Brands That Nailed Their Springtime Advertising
Any year that involves a blizzard in April leaves us yearning for springtime weather. The spring is generally met with warmer weather, increased excitement, and increased consumer behavior. Savvy brands are ready…
5 Mistakes to Avoid When Designing Digital Ads
This morning, I logged into Instagram and started scrolling. Within 3 minutes, I had been served a whopping total of 15 ads; everything from outdoor-themed t-shirt brands to online learning services. And…
Introduction to Short-Form Video and How to Use it in Social Ads
2023: the year of short-form video. As the greater population of social media users continues to burn time on TikTok, Instagram Reels, and YouTube Shorts, savvy advertisers are adjusting their social strategy….
6 Bold Predictions for Digital Advertising in 2023
Last year, we wrote a blog titled 22 Digital Marketing Trends to Watch for in 2022. In this blog we predicted a variety of happenings including: This isn’t just a blog to…
6 Black Friday Campaign Ideas for eCommerce Businesses
For digital marketers like us, it’s the most wonderful time of the year! Websites glisten and customers listen to hear the sales bells ringing through their digital marketing channels. And if you’re…
Social Media Management vs. Paid Social: Which Service is Right For You
Almost twice a week I receive lead forms from our website with the following message: I need help with social media. As an agency that specializes in social media advertising, it’s my…
How to Use Digital Advertising for Political Campaigns
The political season is upon us again. Between local, state, and national elections that will be taking place this Fall, there are a multitude of candidates vying for your vote; and their…
How to Use Digital Advertising to Sell Tickets to Your Event
Planning an event is tiresome. Between coordinating with vendors, staging decisions, and other logistical challenges, it’s common for things to slip through the cracks. No wonder so many people look past the…
Paid Search vs. Paid Social – Which is Right For Your Company’s Marketing
Online marketing is daunting. I’ve been in the online marketing world for nine years, and there are still days where I find it complex. When you’re factoring in your company’s dollars, it’s…
3 Tips to Freshen up your Facebook Ads for Spring
Ah, the dreaded spring cleaning. Growing up in the midwest, April meant power-washing window screens, bleaching floors, and dusting shelves. As a digital marketer, a new need for “Spring cleaning” has emerged:…
