AdShark Blog
The latest resources on digital marketing.
Paid Search vs. Paid Social – Which is Right For Your Company’s Marketing
Online marketing is daunting. I’ve been in the online marketing world for nine years, and there are still days where I find it complex. When you’re factoring in your company’s dollars, it’s…
3 Tips to Freshen up your Facebook Ads for Spring
Ah, the dreaded spring cleaning. Growing up in the midwest, April meant power-washing window screens, bleaching floors, and dusting shelves. As a digital marketer, a new need for “Spring cleaning” has emerged:…
How to Use Video to Drive Results Through Paid Social Advertising
I used to think I was a better digital marketer than I was. You only know what you know, right? For me, I knew organic content. My first marketing experience came as…
How to use Facebook Ads for Fundraising: Five Tips for a Successful Campaign
On Thursday, our community will be taking part in a statewide fundraising campaign called Giving Hearts Day. Giving Hearts Day is an annual event that has raised over $112 million in funds…
22 Digital Marketing Trends to Watch for in 2022
“New year, new me.” -your Digital Marketing Coordinator, probably The best online advertisers are constantly monitoring trends and making adjustments to their marketing efforts. At AdShark, we have the luxury of helping…
How Much Does Digital Advertising Cost? Tips for Building Your Marketing Budget
The last month of the calendar year is typically characterized by merriment and festivities in our personal lives. In our professional lives (as marketers), we reasonably feel a little less holly &…
How to Use Testimonials & Customer Reviews in Your Facebook Ads
Growing up, family movie nights typically lasted 5 hours. The first three hours were spent researching and debating what to watch, and the final two were spent watching the film. Well… truthfully,…
8 Tips for Creating Successful Black Friday and Cyber Monday Campaigns on Facebook
My experience with Black Friday dates back to my first year working as a cashier at Target. I was 16 years old, had been hired just a month prior, and was completely…
13 Spooktacular Halloween Ads & Marketing Campaigns
My routine as a content marketer looks pretty similar every Friday afternoon. As I schedule out our following week’s posts, I visit the National Day Calendar to see if there are any…
Advertising on Social Media: Costs & Best Practices for the Top 5 Platforms
You did it! You created a presentation about the benefits of investing increased resources into your company’s social media game. It took a few iterations and budget meetings, but you’ve finally convinced…
