AdShark Blog
The latest resources on digital marketing.
13 Spooktacular Halloween Ads & Marketing Campaigns
My routine as a content marketer looks pretty similar every Friday afternoon. As I schedule out our following week’s posts, I visit the National Day Calendar to see if there are any…
Advertising on Social Media: Costs & Best Practices for the Top 5 Platforms
You did it! You created a presentation about the benefits of investing increased resources into your company’s social media game. It took a few iterations and budget meetings, but you’ve finally convinced…
How to Attract & Recruit New Employees with Digital Advertising
HR reps, recruiting agencies, and management teams everywhere are discussing the same thing right now: where can I find new talent. The excitement of company growth and opening a new position is…
Copy That: 10 Copywriting Tips to Boost Your Digital Ad Performance
In the world of copywriting, you have about one sentence to get your point across or inspire continued reading. Even with this blog, research suggests you’ll only consume about 20% of content…
27 Digital Advertising Terms for Marketers to Know
Digital advertisers tend to be orotund in their word choice. See, even me. In a world of abbreviations, industry jargon, and esoteric verbiage it’s understandable how you can leave a meeting with…
Geo-Targeting Students: Tips for Colleges & Universities to Reach Their Target Markets
There are few people who feel more sought after than high school students who haven’t yet decided on which college to attend. I remember the days of coming home to postcards from…
CCPA, Data Governance, and How Privacy Measures Will Affect Digital Marketing
For many across the world, Netflix’s new documentary “The Social Dilemma” was as informative as it was terrifying. For those who haven’t seen it, the film details the way social media platforms…
Facebook Ads: Best Practices for Health & Wellness Companies
I’m not sure it would have been possible to script up a more challenging year for businesses in the health & wellness industry. A global pandemic has thrown a wrench into everything…
When To Refresh Facebook Ad Creative
Facebook is an effective ad platform for many industries. The amount of targeting data and the ease of setting up campaigns make it a go-to place for advertisers. And while it’s easy…
5 Facebook Remarketing Strategies for Ecommerce
Marketing isn’t a one-off attempt. You can’t feasibly expect to target an audience once and land them every time. That’s why Facebook remarketing works so well, especially for ecommerce companies. What is…
