AdShark Blog
The latest resources on digital marketing.
News Round Up: Google Ads Sunsets Average Position September 2019
A roundup of this week’s digital marketing news. Today we highlight 5 articles: Google To Sunset Average Position Metric Beginning September 30 Google Ads Rolls Out Account Map To Google Ads Manager…
Google Makes Changes to Phrase Match & Broad Match Modifier
A Roundup of this week’s digital marketing news. Today, we highlight 5 articles: What Google’s Phrase Match & Broad Match Changes Mean for You Google Launches Gallery Ads in Beta To 11…
How To Design Killer Facebook Ads That Get Results
There are more than 3 billion active users on social media and 11 new social profiles created every second. Facebook still dominates with more than 2 billion active monthly users. As marketers, we can’t…
How To Create A Product Catalog For Facebook Dynamic Ads
Using Facebook and Instagram advertising is an easy and effective way to reach new audiences. Through dynamic ads you can provide highly relevant content and allow users to shop your site or…
What is Digital Marketing?
When someone says the term “digital marketing” they could be referring to a number of different tactics, strategies and even channels. In reality, the line between digital marketing and just marketing has…
How To Set Up Facebook Pixel Events For Your E-commerce Site
Not to be confused with an event to celebrate a special occasion, Facebook events are actions that happen on your website, either as a result of Facebook ads (paid) or organic reach…
A Guide To Facebook Ads Custom Audiences
Did you know you might be missing out on a key ecommerce marketing opportunity to reach a warm audience on Facebook? In our guide to Facebook Ads Custom Audiences, we discuss how…
Update Facebook Product Feed With Facebook Pixel Microdata – How to Guide
Facebook recently launched a new feature to allow eCommerce companies to update their product catalog using the Facebook pixel.  While this can be super useful it’s important to be aware of how…
How to Use Emojis in Facebook Ad Copy
Interested in learning about how to effectively add emojis to your Facebook ads? Read on to learn some tips on how to use them, when and when not to use them. Remember…
Facebook Advertising – Is It Worth It?
When it comes to digital advertising, there are plenty of options to choose from. Deciding the correct platform for you or your client’s business is extremely important. Each platform is unique and…
