AdShark Blog
Get the lastest resources on digital marketing.
Traditional VS Digital Advertising: What’s best for your business?
Before we dive into the deep sea of traditional vs digital advertising methods, let’s make something clear. Yes, we’re a digital marketing company and inherently have a bias towards digital marketing. The...
4 Reasons Why All Companies Should Embrace Digital…Before It’s Too Late
The most obvious answer is: 1. It’s where your customers are: 3.2 billion people use the internet 2.19 billion active Facebook users 800 million active Instagram users 1.5 billion Youtubers 1.1 billion...
AdShark Client Recognized as Google’s Featured Business – 2018
Every year, Google publishes a collection of success stories to highlight 51 businesses (50 states plus Wash., DC) that have shown great success in growing through digital marketing. Google wants to...
How To Increase Your Google Quality Score
In my previous blog titled “AdWords Bidding Strategies – What Your Competitors May Not Know,” we covered bidding strategy and the key role it plays in your Ad Rank in Google AdWords. The...
Google AdWords Vs. AdWords Express – What’s the Difference?
What is Google AdWords? Google AdWords is Google’s online advertising platform used to get your business’ advertising online and in front of your customers on Google. It gives your business the ability...
AdWords Bidding Strategies – What Your Competitors May Not Know
Where your ad ranks on Google is obviously a key factor in the performance of your marketing campaigns in Google AdWords. There are two primary measures Google looks at to determine this:...
AdWords Ad Extensions: A Brief Guide For Each Extension
Google ad extensions are AdWords features that allow you to add relevant information, links, and conversion points to your advertisements. Ad extensions can easily be dismissed as something extra that you tack...
Ad Group Negative Keywords: Increasing Your Efficiency with Google AdWords
When digital marketers build out campaigns, it’s easy for them to miss the small but important details. Most think because they’ve looked through the search terms and posted Campaign Level negatives, they’re...
Google Ads Quality Score: How Can My Company Improve It? – Ask the Sharks
Quality score is an important factor you need to keep in mind when running your AdWords account. Here are two good ways to improve your quality score: 1.) Keyword Grouping You want...
Understanding AdWords Campaign Settings
In Google AdWords, a campaign manager is presented with many options when fine-tuning the settings of the campaigns. In this post, we’ll look at the many options as well as the benefits...