AdShark Blog

Get the lastest resources on digital marketing.

Categories

4 Reasons Why All Companies Should Embrace Digital…Before It’s Too Late

The most obvious answer is: 1. It’s where your customers are: 3.2 billion people use the internet 2.19 billion active Facebook users 800 million active Instagram users 1.5 billion Youtubers 1.1 billion...

Read This Post
heat transfer warehouse

AdShark Client Recognized as Google’s Featured Business – 2018

  Every year, Google publishes a collection of success stories to highlight 51 businesses (50 states plus Wash., DC) that have shown great success in growing through digital marketing.  Google wants to...

Read This Post
A green graphic with google adwords quality score image titled, "How to increase google quality score."

How To Increase Your Google Quality Score

In my previous blog titled “AdWords Bidding Strategies – What Your Competitors May Not Know,” we covered bidding strategy and the key role it plays in your Ad Rank in Google AdWords. The...

Read This Post

Google AdWords Vs. AdWords Express – What’s the Difference?

What is Google AdWords? Google AdWords is Google’s online advertising platform used to get your business’ advertising online and in front of your customers on Google.  It gives your business the ability...

Read This Post
A graphic with an brown gavel with the words "bid" behind them; the text caption reads, "AdWords Bidding Strategies: What Your Competitors May Not Know."

AdWords Bidding Strategies – What Your Competitors May Not Know

Where your ad ranks on Google is obviously a key factor in the performance of your marketing campaigns in Google AdWords. There are two primary measures Google looks at to determine this:...

Read This Post
Ultimate Guide to Adwords Ad Extensions

AdWords Ad Extensions: A Brief Guide For Each Extension

Google ad extensions are AdWords features that allow you to add relevant information, links, and conversion points to your advertisements. Ad extensions can easily be dismissed as something extra that you tack...

Read This Post
A blue graphic with three shoe icons and the text caption, "Ad Group Negative Keywords: Increasing Your Efficiency with Google AdWords."

Ad Group Negative Keywords: Increasing Your Efficiency with Google AdWords

When digital marketers build out campaigns, it’s easy for them to miss the small but important details. Most think because they’ve looked through the search terms and posted Campaign Level negatives, they’re...

Read This Post
Google Adwords Quality Score Tips

Google Ads Quality Score: How Can My Company Improve It? – Ask the Sharks

Quality score is an important factor you need to keep in mind when running your AdWords account. Here are two good ways to improve your quality score: 1.) Keyword Grouping You want...

Read This Post
A graphic with the google plus logo in the background with the text ncaption 'Understanding AdWords Campaign Settings."

Understanding AdWords Campaign Settings

In Google AdWords, a campaign manager is presented with many options when fine-tuning the settings of the campaigns. In this post, we’ll look at the many options as well as the benefits...

Read This Post