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Google Shopping Ads for E-commerce: Setting Up Shopping Campaigns
Google Shopping makes up 76% of all retail ad spend and drives 85% of total clicks. So it’s no secret that shopping ads are a viable channel for e-commerce stores. So, if…
Google Shopping Ads: Setting up Google Merchant Center
E-commerce brands are seeing success with Google Shopping/Product Listing ads (PLAs). And because of this success, Google Shopping ad spend grew 41% year over year. This compared to a 12% decline in…
Google Responsive Display Ads: Advantages and Best Practices
As the default ad format for Google’s Display Network, many people are left wondering what they are and how can they use them effectively in their digital marketing strategies. So, what are…
What is PPC? – A Beginners Guide
The feeling you get when your boss tells you to start managing the PPC account and you blindly agree. If you’re just researching PPC for the first time or you’re ready to…
How To Find The Best Ecommerce Marketing Agency
If there is one thing everyone can agree on it’s this: Bacon is the sweet meat. But seriously, we can all agree marketing is constantly changing and evolving. So are expectations. Gone…
News Round Up: Google Ads Sunsets Average Position September 2019
A roundup of this week’s digital marketing news. Today we highlight 5 articles: Google To Sunset Average Position Metric Beginning September 30 Google Ads Rolls Out Account Map To Google Ads Manager…
Google Makes Changes to Phrase Match & Broad Match Modifier
A Roundup of this week’s digital marketing news. Today, we highlight 5 articles: What Google’s Phrase Match & Broad Match Changes Mean for You Google Launches Gallery Ads in Beta To 11…
Online Marketing Tools to Boost Your Business in 2019
Did you know that there are more than 7,000 choices for marketing technology today? If you haven’t been living under a rock, then you’ve likely seen Scott Brinker’s marketing technology landscape— and…
How To Design Google Responsive Display Ads In 4 Easy Steps
Google Ads announced it would making responsive display ads their default ad type for the Display Network (GDN).
How To Create A Product Catalog For Facebook Dynamic Ads
Using Facebook and Instagram advertising is an easy and effective way to reach new audiences. Through dynamic ads you can provide highly relevant content and allow users to shop your site or…