AdShark Blog
The latest resources on digital marketing.
Copy That: 10 Copywriting Tips to Boost Your Digital Ad Performance
In the world of copywriting, you have about one sentence to get your point across or inspire continued reading. Even with this blog, research suggests you’ll only consume about 20% of content…
27 Digital Advertising Terms for Marketers to Know
Digital advertisers tend to be orotund in their word choice. See, even me. In a world of abbreviations, industry jargon, and esoteric verbiage it’s understandable how you can leave a meeting with…
4 Digital Advertising Strategies to Use in Employee Recruitment
HR reps, recruiting agencies, and management teams everywhere are discussing the same thing right now: where can I find new talent. The excitement of company growth and opening a new position is…
Geo-Targeting Students: Tips for Colleges & Universities to Reach Their Target Markets
There are few people who feel more sought after than high school students who haven’t yet decided on which college to attend. I remember the days of coming home to postcards from…
How Trade Industries Can Grow Their Leads Through Google Ads
When I first graduated from school, I worked with a sign manufacturing company on their marketing. Our production team was packed with woodworkers, engineers, and general signsmiths who were remarkably talented with…
CCPA, Data Governance, and How Privacy Measures Will Affect Digital Marketing
For many across the world, Netflix’s new documentary “The Social Dilemma” was as informative as it was terrifying. For those who haven’t seen it, the film details the way social media platforms…
Free Google Shopping Ads Coming to Main Search Page
Back in April, Google announced that it would start offering free Google Shopping Ads in the shopping tab. This meant that when clicking on the shopping tab, searchers would find both paid…
A Beginner’s Guide to Google Search Ads for Ecommerce
There is a reason why Google Search Ads are so competitive for ecommerce stores. Because it works. Ecommerce companies use Google Ads to help build their brands and grow their sales. Navigating…
AdWords Target CPA Bidding: A Case Study
Google Ads has many different settings and ways to control cost and bids in the auction. One way to do that is through Automated Bid Strategies. Google automatically sets bid amounts based…
Get More Customers With Google My Business [A Local Search Guide]
Online local search is more important than ever for small businesses. If you are looking for strategies to increase brand awareness at a local level, claiming your local Google My Business (GMB)…
