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Free Google Shopping Ads Coming to Main Search Page

Back in April, Google announced that it would start offering free Google Shopping Ads in the shopping tab. This meant that when clicking on the shopping tab, searchers would find both paid…

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A Beginner’s Guide to Google Search Ads for Ecommerce

There is a reason why Google Search Ads are so competitive for ecommerce stores. Because it works. Ecommerce companies use Google Ads to help build their brands and grow their sales. Navigating…

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AdWords Target CPA Bidding: A Case Study

Google Ads has many different settings and ways to control cost and bids in the auction. One way to do that is through Automated Bid Strategies. Google automatically sets bid amounts based…

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Get More Customers With Google My Business [A Local Search Guide]

Online local search is more important than ever for small businesses. If you are looking for strategies to increase brand awareness at a local level, claiming your local Google My Business (GMB)…

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Google Shopping for E-commerce: Improving Generic Searches Case Study

Do you know what products Google is featuring for generic searches in your shopping campaigns? We ran into an issue with generic searches for our client and after minor tweaks to the…

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Google Shopping for E-commerce: Product Group Structure

A key factor in a successful Google Shopping Campaign is how you set it up, including your product group structure. There are a few ways to structure your campaign, depending on what…

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Google Shopping Ads for E-commerce: Setting Up Shopping Campaigns

Google Shopping makes up 76% of all retail ad spend and drives 85% of total clicks. So it’s no secret that shopping ads are a viable channel for e-commerce stores.  So, if…

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Google Shopping Ads: Setting up Google Merchant Center

E-commerce brands are seeing success with Google Shopping/Product Listing ads (PLAs). And because of this success, Google Shopping ad spend grew 41% year over year. This compared to a 12% decline in…

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Google Responsive Display Ads Best Practices

Google Responsive Display Ads: Advantages and Best Practices

As the default ad format for Google’s Display Network, many people are left wondering what they are and how can they use them effectively in their digital marketing strategies.  So, what are…

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