AdShark Blog
The latest resources on digital marketing.
Geo-Targeting Students: Tips for Colleges & Universities to Reach Their Target Markets
There are few people who feel more sought after than high school students who haven’t yet decided on which college to attend. I remember the days of coming home to postcards from…
How Trade Industries Can Grow Their Leads Through Google Ads
When I first graduated from school, I worked with a sign manufacturing company on their marketing. Our production team was packed with woodworkers, engineers, and general signsmiths who were remarkably talented with…
CCPA, Data Governance, and How Privacy Measures Will Affect Digital Marketing
For many across the world, Netflix’s new documentary “The Social Dilemma” was as informative as it was terrifying. For those who haven’t seen it, the film details the way social media platforms…
Free Google Shopping Ads Coming to Main Search Page
Back in April, Google announced that it would start offering free Google Shopping Ads in the shopping tab. This meant that when clicking on the shopping tab, searchers would find both paid…
A Beginner’s Guide to Google Search Ads for Ecommerce
There is a reason why Google Search Ads are so competitive for ecommerce stores. Because it works. Ecommerce companies use Google Ads to help build their brands and grow their sales. Navigating…
AdWords Target CPA Bidding: A Case Study
Google Ads has many different settings and ways to control cost and bids in the auction. One way to do that is through Automated Bid Strategies. Google automatically sets bid amounts based…
Get More Customers With Google My Business [A Local Search Guide]
Online local search is more important than ever for small businesses. If you are looking for strategies to increase brand awareness at a local level, claiming your local Google My Business (GMB)…
20 Tips to Increase Your Website Sales in 2020
If you’re in the business of selling online then your number one goal is probably to increase website sales. And while it may seem like an impossible task, there are a few…
Google Shopping for E-commerce: Improving Generic Searches Case Study
Do you know what products Google is featuring for generic searches in your shopping campaigns? We ran into an issue with generic searches for our client and after minor tweaks to the…
Google Shopping for E-commerce: Product Group Structure
A key factor in a successful Google Shopping Campaign is how you set it up, including your product group structure. There are a few ways to structure your campaign, depending on what…
