AdShark Blog
The latest resources on digital marketing.
Paid Search vs. Paid Social – Which is Right For Your Company’s Marketing
Online marketing is daunting. I’ve been in the online marketing world for nine years, and there are still days where I find it complex. When you’re factoring in your company’s dollars, it’s…
22 Digital Marketing Trends to Watch for in 2022
“New year, new me.” -your Digital Marketing Coordinator, probably The best online advertisers are constantly monitoring trends and making adjustments to their marketing efforts. At AdShark, we have the luxury of helping…
How Much Does Digital Advertising Cost? Tips for Building Your Marketing Budget
The last month of the calendar year is typically characterized by merriment and festivities in our personal lives. In our professional lives (as marketers), we reasonably feel a little less holly &…
How to Attract & Recruit New Employees with Digital Advertising
HR reps, recruiting agencies, and management teams everywhere are discussing the same thing right now: where can I find new talent. The excitement of company growth and opening a new position is…
Copy That: 10 Copywriting Tips to Boost Your Digital Ad Performance
In the world of copywriting, you have about one sentence to get your point across or inspire continued reading. Even with this blog, research suggests you’ll only consume about 20% of content…
27 Digital Advertising Terms for Marketers to Know
Digital advertisers tend to be orotund in their word choice. See, even me. In a world of abbreviations, industry jargon, and esoteric verbiage it’s understandable how you can leave a meeting with…
Geo-Targeting Students: Tips for Colleges & Universities to Reach Their Target Markets
There are few people who feel more sought after than high school students who haven’t yet decided on which college to attend. I remember the days of coming home to postcards from…
How Trade Industries Can Grow Their Leads Through Google Ads
When I first graduated from school, I worked with a sign manufacturing company on their marketing. Our production team was packed with woodworkers, engineers, and general signsmiths who were remarkably talented with…
CCPA, Data Governance, and How Privacy Measures Will Affect Digital Marketing
For many across the world, Netflix’s new documentary “The Social Dilemma” was as informative as it was terrifying. For those who haven’t seen it, the film details the way social media platforms…
Free Google Shopping Ads Coming to Main Search Page
Back in April, Google announced that it would start offering free Google Shopping Ads in the shopping tab. This meant that when clicking on the shopping tab, searchers would find both paid…
