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Google Shopping for E-commerce: Improving Generic Searches Case Study
Do you know what products Google is featuring for generic searches in your shopping campaigns? We ran into an issue with generic searches for our client and after minor tweaks to the…
Google Shopping for E-commerce: Product Group Structure
A key factor in a successful Google Shopping Campaign is how you set it up, including your product group structure. There are a few ways to structure your campaign, depending on what…
Google Shopping Ads for E-commerce: Setting Up Shopping Campaigns
Google Shopping makes up 76% of all retail ad spend and drives 85% of total clicks. So it’s no secret that shopping ads are a viable channel for e-commerce stores. So, if…
Google Shopping Ads: Setting up Google Merchant Center
E-commerce brands are seeing success with Google Shopping/Product Listing ads (PLAs). And because of this success, Google Shopping ad spend grew 41% year over year. This compared to a 12% decline in…
Google Responsive Display Ads: Advantages and Best Practices
As the default ad format for Google’s Display Network, many people are left wondering what they are and how can they use them effectively in their digital marketing strategies. So, what are…
What is PPC? – A Beginners Guide
The feeling you get when your boss tells you to start managing the PPC account and you blindly agree. If you’re just researching PPC for the first time or you’re ready to…
News Round Up: Google Ads Sunsets Average Position September 2019
A roundup of this week’s digital marketing news. Today we highlight 5 articles: Google To Sunset Average Position Metric Beginning September 30 Google Ads Rolls Out Account Map To Google Ads Manager…
Google Makes Changes to Phrase Match & Broad Match Modifier
A Roundup of this week’s digital marketing news. Today, we highlight 5 articles: What Google’s Phrase Match & Broad Match Changes Mean for You Google Launches Gallery Ads in Beta To 11…
How To Design Google Responsive Display Ads In 4 Easy Steps
Google Ads announced it would making responsive display ads their default ad type for the Display Network (GDN).
What is Digital Marketing?
When someone says the term “digital marketing” they could be referring to a number of different tactics, strategies and even channels. In reality, the line between digital marketing and just marketing has…