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Google Shopping Ads: Setting up Google Merchant Center

E-commerce brands are seeing success with Google Shopping/Product Listing ads (PLAs). And because of this success, Google Shopping ad spend grew 41% year over year. This compared to a 12% decline in…

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Google Responsive Display Ads Best Practices

Google Responsive Display Ads: Advantages and Best Practices

As the default ad format for Google’s Display Network, many people are left wondering what they are and how can they use them effectively in their digital marketing strategies.  So, what are…

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What is PPC? – A Beginners Guide

The feeling you get when your boss tells you to start managing the PPC account and you blindly agree. If you’re just researching PPC for the first time or you’re ready to…

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How To Design Google Responsive Display Ads In 4 Easy Steps

Google Ads announced it would making responsive display ads their default ad type for the Display Network (GDN).

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4 Reasons Why All Companies Should Embrace Digital…Before It’s Too Late

The most obvious answer is: 1. It’s Where Your Customers Are: 3.2 billion people use the internet 2.19 billion active Facebook users 800 million active Instagram users 1.5 billion Youtubers 1.1 billion…

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AdShark Client Recognized as Google’s Featured Business – 2018

  Every year, Google publishes a collection of success stories to highlight 51 businesses (50 states plus Wash., DC) that have shown great success in growing through digital marketing.  Google wants to…

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A green graphic with google adwords quality score image titled, "How to increase google quality score."

How To Increase Your Google Quality Score

In my previous blog titled “AdWords Bidding Strategies – What Your Competitors May Not Know,” we covered bidding strategy and the key role it plays in your Ad Rank in Google AdWords. The…

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