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The latest resources on digital marketing.

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What is PPC? – A Beginners Guide

The feeling you get when your boss tells you to start managing the PPC account and you blindly agree. If you’re just researching PPC for the first time or you’re ready to…

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How To Design Google Responsive Display Ads In 4 Easy Steps

Google Ads announced it would making responsive display ads their default ad type for the Display Network (GDN).

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4 Reasons Why All Companies Should Embrace Digital…Before It’s Too Late

The most obvious answer is: 1. It’s Where Your Customers Are: 3.2 billion people use the internet 2.19 billion active Facebook users 800 million active Instagram users 1.5 billion Youtubers 1.1 billion…

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AdShark Client Recognized as Google’s Featured Business – 2018

  Every year, Google publishes a collection of success stories to highlight 51 businesses (50 states plus Wash., DC) that have shown great success in growing through digital marketing.  Google wants to…

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A green graphic with google adwords quality score image titled, "How to increase google quality score."

How To Increase Your Google Quality Score

In my previous blog titled “AdWords Bidding Strategies – What Your Competitors May Not Know,” we covered bidding strategy and the key role it plays in your Ad Rank in Google AdWords. The…

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Google AdWords Vs. AdWords Express – What’s the Difference?

What is Google AdWords? Google AdWords is Google’s online advertising platform used to get your business’ advertising online and in front of your customers on Google.  It gives your business the ability…

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A graphic with an brown gavel with the words "bid" behind them; the text caption reads, "AdWords Bidding Strategies: What Your Competitors May Not Know."

AdWords Bidding Strategies – What Your Competitors May Not Know

Where your ad ranks on Google is obviously a key factor in the performance of your marketing campaigns in Google AdWords. There are two primary measures Google looks at to determine this:…

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