AdShark Blog
The latest resources on digital marketing.
Google Shopping Ads: Setting up Google Merchant Center
E-commerce brands are seeing success with Google Shopping/Product Listing ads (PLAs). And because of this success, Google Shopping ad spend grew 41% year over year. This compared to a 12% decline in…
Google Responsive Display Ads: Advantages and Best Practices
As the default ad format for Google’s Display Network, many people are left wondering what they are and how can they use them effectively in their digital marketing strategies. So, what are…
What is PPC? – A Beginners Guide
The feeling you get when your boss tells you to start managing the PPC account and you blindly agree. If you’re just researching PPC for the first time or you’re ready to…
News Round Up: Google Ads Sunsets Average Position September 2019
A roundup of this week’s digital marketing news. Today we highlight 5 articles: Google To Sunset Average Position Metric Beginning September 30 Google Ads Rolls Out Account Map To Google Ads Manager…
Google Makes Changes to Phrase Match & Broad Match Modifier
A Roundup of this week’s digital marketing news. Today, we highlight 5 articles: What Google’s Phrase Match & Broad Match Changes Mean for You Google Launches Gallery Ads in Beta To 11…
How To Design Google Responsive Display Ads In 4 Easy Steps
Google Ads announced it would making responsive display ads their default ad type for the Display Network (GDN).
What is Digital Marketing?
When someone says the term “digital marketing” they could be referring to a number of different tactics, strategies and even channels. In reality, the line between digital marketing and just marketing has…
4 Reasons Why All Companies Should Embrace Digital…Before It’s Too Late
The most obvious answer is: 1. It’s Where Your Customers Are: 3.2 billion people use the internet 2.19 billion active Facebook users 800 million active Instagram users 1.5 billion Youtubers 1.1 billion…
AdShark Client Recognized as Google’s Featured Business – 2018
Every year, Google publishes a collection of success stories to highlight 51 businesses (50 states plus Wash., DC) that have shown great success in growing through digital marketing. Google wants to…
How To Increase Your Google Quality Score
In my previous blog titled “AdWords Bidding Strategies – What Your Competitors May Not Know,” we covered bidding strategy and the key role it plays in your Ad Rank in Google AdWords. The…
