AdShark Blog
The latest resources on digital marketing.
Google AdWords Vs. AdWords Express – What’s the Difference?
What is Google AdWords? Google AdWords is Google’s online advertising platform used to get your business’ advertising online and in front of your customers on Google. It gives your business the ability…
AdWords Bidding Strategies – What Your Competitors May Not Know
Where your ad ranks on Google is obviously a key factor in the performance of your marketing campaigns in Google AdWords. There are two primary measures Google looks at to determine this:…
AdWords Ad Extensions: A Brief Guide For Each Extension
Google ad extensions are AdWords features that allow you to add relevant information, links, and conversion points to your advertisements. Ad extensions can easily be dismissed as something extra that you tack…
Ad Group Negative Keywords: Increasing Your Efficiency with Google Ads
When digital marketers build out campaigns, it’s easy for them to miss the small but important details. Most think because they’ve looked through the search terms and posted Campaign Level negatives, they’re…
Google Ads Quality Score: How Can My Company Improve It? – Ask the Sharks
Quality score is an important factor you need to keep in mind when running your AdWords account. Here are two good ways to improve your quality score: 1.) Keyword Grouping You want…
Understanding AdWords Campaign Settings
In Google AdWords, a campaign manager is presented with many options when fine-tuning the settings of the campaigns. In this post, we’ll look at the many options as well as the benefits…
PPC And Web Design – Going Hand In Hand To Generate Revenue
Before implementing any PPC campaign, it is important to have a web design that funnels users toward a specific goal otherwise it can be highly difficult to measure results. Whether you want…
Google AdWords vs. Facebook Ads
Google AdWords and Facebook Ads are often compared and have some of the most robust advertising features available in digital marketing. In this post we’ll take a look at some of the…
Google AdWords vs. Yahoo Gemini
When Yahoo Gemini launched in early 2014, it set out to be the premier marketplace for both mobile search and native advertising. Though it is not near as robust as Google AdWords,…
Keyword Research – Best Tools And Processes
Keyword research is important to the foundation for building a successful Adwords campaign. By proactively researching what terms will work best with your PPC advertising strategy and assess your competition, you can…
