Elevate Rock Case Study PPC

Overview

Elevate Rock School is a local, premier school for music lessons for kids and teenagers of all experience levels.

 

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Challenges

Elevate Rock School had never dabbled into digital marketing and advertising before and only had experience with traditional marketing. Because of this, they were unaware of how to execute their marketing, what platforms to use, or how to create a digital strategy. They came to us for all things digital marketing with the goal of increasing the number of students taking music lessons, phone calls, form submissions and free lesson/tour requests.

Strategy

Before formulating any digital strategies, we built campaigns around Elevate Rock School's various search terms and optimized these terms based on keyword intent and conversion data driving down cost-per-lead. We then strategized on copy and strategic positioning to increase their conversion rates.  

Additionally, we also created an intricate paid social strategy through Facebook demographics, behavioral data and custom audiences using Facebook lead ads in addition to image and carousel ads. All of this not only drove leads but also expanded their reach, engagement and brand awareness.

Through our efforts, Elevate Rock School gained 24,000 Facebook impressions, increased their organic traffic by 241% and gained a monthly average of 46 leads.

24,000

Impressions on Facebook

0%

Increase in organic traffic

46

Monthly average leads

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