The Power of SEO
Search engine optimization (SEO) is the process of optimizing a website to increase organic or natural rank in search engines for a set of search queries. When search engine spiders crawl your website, they are analyzing it for hundreds of different ranking factors. Once the crawl has been completed, they then compare those to other websites and rank your website based on how you stack up.
Why You Need SEO
Your target audience is actively looking for your products or services, but is your business showing up during their search? Your business needs SEO to prevent being lost in the search results, as 75% of users never scroll past the first page.
With over a billion websites on the web today, getting your site to stand out can be a daunting task. The internet is a highly competitive market and showing up near the top of search engines can greatly impact your business.
Proven SEO Results
SEO is one of the most important components of digital marketing. However, most digital marketers simply don’t know enough about it to meet the desired results for their clients. We have years of experience building and ranking websites. We’re not only obsessed with search but dedicated to continuously learning. You could go as far to say we’re a bit like SEO ninjas, or maybe sharks!
With our SEO audit process, we'll analyze your website to see how optimized it is for search engines like Google. Most websites are missing or have many unoptimized key factors that search engine algorithms analyze for determining your results positions. We'll prioritize the factors that will make the largest impact in implement all initial improvements we see.
One of the key aspects of an SEO analysis is the competitor analysis. This involves looking in depth at the online presence of your top competitors and reverse engineering any desirable ranking they have for your top relevant keywords. This is an effective process for quickly improving rankings for certain search queries.
Technical On-Site SEO
The first factors we typically address during the SEO process is the onsite technical issues. There are many factors that search spiders analyze when indexing and ranking a page and the onsite factors make a large impact by telling those spiders what your page or website is about.
Off-site SEO refers to improving the ranking factors that occur outside of your own website. This includes things like the quality and quantity of backlinks, anchor text distribution, trust level of backlinks, brand mentions, social media links and shares and your business data.
Keyword research and analysis in an integral part of the SEO process. During our process, we analyze search volumes of relevant keywords for your target geography. We then compare that to the particular page we'd like to rank. You want your web page to be optimized for the way people search as long as it's relevant. However, you do need to be careful to avoid over optimizing or appearing like your keyword distribution is unnatural.
Link building refers the process of strategizing how to increase the quantity and quality of backlinks to your site. Google is easily the popular search engine and was built on the idea of ranking websites based on the links pointed to a site. Link building is without a doubt the most difficult and time-consuming aspect of SEO. It is also one of the most likely areas a site could incur a penalty, which is why link building needs to handled by experienced professionals.
Local Search Engine Optimization
Local SEO helps promote your products and/or services to local customers at the exact time they’re looking for a local business on search engines. It’s a very targeted online marketing approach because your business is seen by your potential customers on their terms.
Did you know 46% of all Google searches are local searches? Every local business can increase their revenue by using strong local SEO strategies.