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Weave Got Maille Case Study CRO


Weave Got Maille is a top e-commerce retailer and manufacturer of chainmaille, jump rings and jewelry kits.

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AdShark has be awesome to work with. The improvements they have made to our site have shown unbelievable results! Best decision I have made is using them!

Edie Ramstad - Weave Got Maille



Weave Got Maille had previously placed minimal resources since their website launch into conversion rate optimization and improving their shopping experience until they started working with us.  We identified numerous conversion barriers and opportunities that could have an immediate impact on conversion rates and revenue.


Our approach consisted of improving their website structure and conversion rate. We analyzed their website from design and shopping experience perspectives and worked to eliminate friction in their navigation and checkout process. We also leveraged tools to assess user behavior analytics and identify key issues that caused significant impacts in site abandonment.  

Through our analysis, we identified and improved a number of items, some including the navigation experience through category pages, implemented a wizard to quickly jump to products, improved the product page experience and improved the checkout flow.  


Lift in conversion rate


Increase in monthly organic
search traffic from 9,800 to 40,000


Increase in average order value

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