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AdShark Blog

The latest resources on digital marketing.


Bing Ads Updates October 2016

Bing Ads Updates October 2016

Bing Ads has rolled out some new features this month, read a recap of each of the changes below! Rolling out Bing expanded text ads Bing Ads publicly rolled out their expanded…

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A graphic with a mobile cell phone device that reads ,"Expanded Text Ads."

Google AdWords Expanded Text Ads Are Now Live

After their first announcement from the Google Performance Summit earlier this year, Google has officially launched their expanded text ad format which will start being displayed tomorrow, Tuesday, July 27th.  Here is…

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Google AdWords vs. Bing Ads

What’s the difference between the two giants in search advertising? They both provide the same service yet there are several key differences between the two. The Strengths of Google AdWords When people…

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Dynamic Search Ads A Case Study

Dynamic Search Ads: A Case Study

Do you have gaps in your keyword targeting? How would you even know if you have gaps in your keywords? This is an area of PPC that is difficult to fully account…

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A graphic with a blue graphic and a search engine bar; with the caption, "Search Advertising: The Simple & Powerful Premise."

Search Advertising: The Simple & Powerful Premise

When is the best time for your business to present itself to potential customers? Is it on the radio while people mindlessly drive down the street? Is it on television while they’re watching…

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Green graphic with the text caption "Diving Into Dimensions in AdWords."

Diving into Dimensions in AdWords

Fundamental to any solid marketing strategy is understanding your customer base. In the world of analytics, this essentially boils down to the conclusions you can draw from the data. Having the right…

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RSLA Sales Funnel Strategy

RLSA Sales Funnel Strategy

If you haven’t realized it already, remarketing is a powerful approach to keep you at the top of mind with potential customers.  There are various ways to incorporate remarketing into your campaigns. Remarketing…

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Keyword Destination URLS

Keyword Destination URL Strategy

Have you ever wished your ads could more accurately target users’ exact search queries?  Are you looking to sell dozens or hundreds of products but realize how impractical it would be to…

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an image with the picture of a computer moose that has the text caption 'Creating an online marketing strategy."

Creating An Online Marketing Strategy

How does a marketing agency create an online marketing strategy? Where does one begin? With all of the different platforms like Adroll, Twitter, Adwords, Facebook, and Youtube, and all the different strategies…

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When to Use Mobile Bid Modifiers

When To Use Mobile Bid Modifiers

Mobile bid modifiers are one of the many advertising options in search advertising platforms such as Google Adwords and Bing Ads. With the rise of mobile search, mobile bid modifiers have become…

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