AdShark Blog
The latest resources on digital marketing.
Dynamic Keyword Insertion – Your Fair Weather Friend
Dynamic keyword insertion (DKI) is the practice of generating ad copy based on a user’s search query. The user’s search query must be a match for one of the keywords you’re targeting…
AdShark Marketing’s 1-Year Anniversary
It’s officially our one-year anniversary here at AdShark Marketing. It’s been a fun and exciting last 12 months. What Have We Accomplished in the Last 12 Months? That’s a good question, and…
Build A Quality Facebook Fanbase
How do you measure the quality of a Facebook fan? When it comes to Facebook fans, quality beats quantity every time. Most businesses’ strategy for Facebook fans is “more fans + ???…
Twitter & Facebook Are A Recruiters Dream
Facebook and Twitter haven’t just made it easier to connect, they’ve made it easier to recruit qualified people for your business. Facebook and Twitters advanced targeting options make it so only qualified…
Getting Started with Mobile App Promotion
Growth of your mobile app isn’t only influenced by having a great product, but also by marketing and growing your user base. In this article, we’ll be discussing the basics of Mobile…
Facebook Targeting – How Much Do They Know About You?
Mark Zuckerberg has created an advertising platform that is the most targeted in the world, the type of targeting that advertisers could only dream about before Facebook. How Does Facebook Know So…
ROI and Social Media – What You Need to Know
Most business leaders don’t understand the connection between ROI and social media, which is too bad because it’s like everything else in the world. Social media is the tool. What’s the ROI…
Why Your Business is Failing on Facebook
Many things truly connect humanity. Television, radio, and newspapers have all made our world smaller and information more accessible. However, none have had the impact of connecting people the way Facebook has.Facebook…
Understanding Local Business Data
Local online visibility is as important as ever moving into 2014. Being able to quickly search, find and contact local businesses is extremely important, so we’re going to run through an overview…
