AdShark Blog

After their first announcement from the Google Performance Summit earlier this year, Google has officially launched their expanded text ad format which will start being displayed tomorrow, Tuesday, July 27th.  Here is…

What’s the difference between the two giants in search advertising? They both provide the same service yet there are several key differences between the two. The Strengths of Google AdWords When people…

Do you have gaps in your keyword targeting? How would you even know if you have gaps in your keywords? This is an area of PPC that is difficult to fully account…

When is the best time for your business to present itself to potential customers? Is it on the radio while people mindlessly drive down the street? Is it on television while they’re watching…

Fundamental to any solid marketing strategy is understanding your customer base. In the world of analytics, this essentially boils down to the conclusions you can draw from the data. Having the right…

If you haven’t realized it already, remarketing is a powerful approach to keep you at the top of mind with potential customers.  There are various ways to incorporate remarketing into your campaigns. Remarketing…

Have you ever wished your ads could more accurately target users’ exact search queries?  Are you looking to sell dozens or hundreds of products but realize how impractical it would be to…

Mobile bid modifiers are one of the many advertising options in search advertising platforms such as Google Adwords and Bing Ads. With the rise of mobile search, mobile bid modifiers have become…