AdShark Blog
The latest resources on digital marketing.
Google AdWords: Getting Account Structure Right
Google AdWords is one of the best platforms for inbound marketing. Google is the world’s largest search engine in terms of traffic. When someone is searching for products or services you offer,…
Using Competitors For Digital Insights
Do you know what your competitors are doing online? Would you like to find out? By using a competitive research tool, SEMrush, we can see what our clients’ competitors are doing in online advertising….
Dynamic Keyword Insertion – Your Fair Weather Friend
Dynamic keyword insertion (DKI) is the practice of generating ad copy based on a user’s search query. The user’s search query must be a match for one of the keywords you’re targeting…
4 Reasons You Shouldn’t Ignore Bing Advertising
If you’re predominately a Google search user, the thought of other search engines may never cross your mind. Google has a majority of the market share, and likewise that’s where you should…
SEM 101: An Overview of Search Engine Marketing
Online advertising has seen some incredible growth over the last few years, and for good reason. This marketing industry not only allows advertisers to target specific searches and interests but provides a…
How to Create a Segmented AdWords Remarketing List
Would you like to target online advertising to people who have visited your website, and more importantly to those who showed greater interaction and conversion signals? Remarketing lists give us some significant marketing power…
Linking Your Google AdWords & Analytics Data
If you’re a business owner running your own Google AdWords campaign, it may be easy to overlook syncing your AdWords data with your Google Analytics account. Take a few minutes to make…
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