AdShark Blog
The latest resources on digital marketing.
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How Much Does Digital Advertising Cost? Tips for Building Your Marketing Budget
The last month of the calendar year is typically characterized by merriment and festivities in our personal lives. In our professional lives (as marketers), we reasonably feel a little less holly &…
How to Use Testimonials & Customer Reviews in Your Facebook Ads
Growing up, family movie nights typically lasted 5 hours. The first three hours were spent researching and debating what to watch, and the final two were spent watching the film. Well… truthfully,…
8 Tips for Creating Successful Black Friday and Cyber Monday Campaigns on Facebook
My experience with Black Friday dates back to my first year working as a cashier at Target. I was 16 years old, had been hired just a month prior, and was completely…
13 Spooktacular Halloween Ads & Marketing Campaigns
My routine as a content marketer looks pretty similar every Friday afternoon. As I schedule out our following week’s posts, I visit the National Day Calendar to see if there are any…
Advertising on Social Media: Costs & Best Practices for the Top 5 Platforms
You did it! You created a presentation about the benefits of investing increased resources into your company’s social media game. It took a few iterations and budget meetings, but you’ve finally convinced…
How to Attract & Recruit New Employees with Digital Advertising
HR reps, recruiting agencies, and management teams everywhere are discussing the same thing right now: where can I find new talent. The excitement of company growth and opening a new position is…
Copy That: 10 Copywriting Tips to Boost Your Digital Ad Performance
In the world of copywriting, you have about one sentence to get your point across or inspire continued reading. Even with this blog, research suggests you’ll only consume about 20% of content…
27 Digital Advertising Terms for Marketers to Know
Digital advertisers tend to be orotund in their word choice. See, even me. In a world of abbreviations, industry jargon, and esoteric verbiage it’s understandable how you can leave a meeting with…
Geo-Targeting Students: Tips for Colleges & Universities to Reach Their Target Markets
There are few people who feel more sought after than high school students who haven’t yet decided on which college to attend. I remember the days of coming home to postcards from…
CCPA, Data Governance, and How Privacy Measures Will Affect Digital Marketing
For many across the world, Netflix’s new documentary “The Social Dilemma” was as informative as it was terrifying. For those who haven’t seen it, the film details the way social media platforms…