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Facebook Ads: Best Practices for Health & Wellness Companies
I’m not sure it would have been possible to script up a more challenging year for businesses in the health & wellness industry. A global pandemic has thrown a wrench into everything…
When To Refresh Facebook Ad Creative
Facebook is an effective ad platform for many industries. The amount of targeting data and the ease of setting up campaigns make it a go-to place for advertisers. And while it’s easy…
5 Facebook Remarketing Strategies for Ecommerce
Marketing isn’t a one-off attempt. You can’t feasibly expect to target an audience once and land them every time. That’s why Facebook remarketing works so well, especially for ecommerce companies. What is…
20 Tips to Increase Your Website Sales in 2020
If you’re in the business of selling online then your number one goal is probably to increase website sales. And while it may seem like an impossible task, there are a few…
How to Write Effective Facebook Ad Copy
Despite Facebook’s loss of users during the past few years, it’s still the number one social media channel that sees 76% of its users access it daily. And because Facebook page reach…
Facebook Advertising During a Crisis
During this unprecedented time, everyone is having to find new ways of connecting, building relationships and even finding necessities. And business owners are now having to evaluate how to manage and pivot…
Marketing to Gen Z: Why We Need to Embrace the Next Generation
Marketing to Gen Z is becoming a hot topic. As it should be. The oldest of the generation are graduating college and entering the workforce. Unfortunately, every couple of years a flood…
Setting Up Your Facebook Pixel – A Complete Guide
What’s in this Post? Facebook Pixel FAQ Creating Your Facebook Pixel Installing Facebook Pixel on Your Website Tracking Specific Actions with Facebook Pixel Events Verifying Facebook Pixel is Working Troubleshooting Your Facebook…
BigCommerce Facebook Product Ads & Feeds – Complete Guide
Facebook Dynamic Product Ads • Facebook Pixel • Facebook Feed • Abandoned Cart Ads • BigCommerce BigCommerce has a built-in integration for the Facebook pixel but unfortunately (and to our frustration) this…
News Round Up: Google Ads Sunsets Average Position September 2019
A roundup of this week’s digital marketing news. Today we highlight 5 articles: Google To Sunset Average Position Metric Beginning September 30 Google Ads Rolls Out Account Map To Google Ads Manager…